Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards
< SHOP NOW > Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards
< SHOP NOW >

Dream Coat Spotlight Homepage Banner May 2025

In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now> In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now>

Dream Coat Gail Car Video May 2025

82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity. 82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity.

Texas Hold 'Em Humidity Story May 2025

On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last. On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last.

One Minute Transformation Smoothing Story May 2025

SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last.
 **Average results based on independent testing. SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last.
 **Average results based on independent testing.

Anti-Frizz Duo May 2025

Viral Faves that have everyone obsessed Viral Faves that have everyone obsessed

Viral Faves May 2025

Find your personal WOW
Take our hair quiz
Get a FREE* full size Color Wow Shampoo
With purchase of your routine bundle
< START NOW! > Find your personal WOW
Take our hair quiz
Get a FREE* full size Color Wow Shampoo
With purchase of your routine bundle
< START NOW! >

Quiz Banner Refresh May 2025

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
THE CRITICAL WOW DIFFERENCE
• We put heat protection in everything†
• We vet every ingredient for its impact on color
• We innovate solutions that deliver results without negative side effects

Heat Protection†
Cruelty-Free
Color-Safe
Sulfate-Free
Phthalate-Free
Paraben-Free

Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice
Link leads through to About Us page THE CRITICAL WOW DIFFERENCE
• We put heat protection in everything†
• We vet every ingredient for its impact on color
• We innovate solutions that deliver results without negative side effects

Heat Protection†
Cruelty-Free
Color-Safe
Sulfate-Free
Phthalate-Free
Paraben-Free

Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice
Link leads through to About Us page

Color Wow mission statement and ingredients

Show us your style with #ColorWowHair

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colorwowhair
10/28/23
Ditch your purple shampoo, this is the future of toning!! Check out @kristensitz’s before and after and judge for yourself! No mess all over your shower, no purple scalp and nails…just precise removal of brassy tones! 🪄
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colorwowhair
10/17/23
Want brighter blonde without the mess of a purple shampoo?! You need our Purple Color Control and Toning Foam…the results speak for themselves! 🤯 @mrgilesrobinson
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colorwowhair
01/14/23
Multi-tasker, time-saver, game-changer 💜 Our toning + styling foam is an industry-first, combining + majorly improving upon 2 popular hair products: purple shampoos + mousse 🫧 Mess-free toning! No inky dyes that stain everything or are massaged into your scalp (which can block healthy hair growth). Our leave-in foam is a lightly tinted lavender shade for a brass-free finish that’s easier, friendlier, cleaner and healthier 😍
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colorwowhair
11/23/22
This foam tones your hair INSTANTLY 😮 If you are a blondie struggling with unwanted brassy, yellow tones… Let us introduce you to our Color Control Purple Toning & Styling Foam 🔮 Our soft fluffy foam will not over tone and leave an inky residue like purple shampoos. The lavender tinted foam is a safe healthy alternative to achieving a brighter, lighter shade of blonde in an instant 👱🏼‍♀️ 🎥 @theashleymethod
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colorwowhair
11/16/22
Tone brassy hair at home 💜 Fix your brassy hair without using a purple shampoo with our no mess solution! @chrisappleton1 shows our lavender-tinted foam which neutralises yellow and brassy tones instantly for blonde & grey hair 👩🏼👩🏽‍🦳👩🏼‍🦱 91% of testers said their hair color was noticeably brighter + brass free after one use 🥳
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lauren.amarauk
08/20/22
How to make your hair hold a curl 🪄 The magic trick is F O A M Xtra large bombshell Volumiser to be specific!! Apply to clean dry hair, this volumizer has brand new naked technology not only strengthens the hair but also adds hold 🫶🏼 Plus there’s no nasties inside that can trash your hair, colorwowhair has BANNED alcohol, salts and more!! If you try this out, please tell me how you get on because honestly Xtra Large on dry hair is one of celebs stylists biggest secrets 🤫 #volumehair #hairhacksandtips #easyhairstyle #colorwow #colorwowhair
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#colorwowgiftedme
Would you believe me if I told you it’s been over a year since I’ve colored my hair? 😅 {#colorwowgiftedme} Today a few ladies complimented my hair and were loving the grey tones. I told them about colorwowhair and how I just apply a small amount to my hair once a week before drying and it takes away the brassy color. 😍 Love being able to find new products to maintain my color. 🙌🏻 #colorwow #colorwowhair #colorcontroltoningfoam
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#colorwow
Bombshell 💡 . . . . . . #balayage #blondie #blendedhair #hairstylist #jaxhairartist #colorwow #colorwowdreamfilter #dreamhair #fluffyhair #blowout #hairvolume #foilayage #moneypiece #dimensionalblonde #haircolor #hairtutorial #redkenshadeseq #redken #olaplex
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nu_u_by_aimee_taylor
07/14/22
COLOUR CORRECTION🪄 So my client is a hairdresser herself and as we all know, us hairdressers like to do everything to our hair😂 my client here had put a semi pink on hers and she was really for it to be gone and to go more natural. So I went through her hair and put some blonde through it making sure to leave plenty of hair in between the foils. I then went in and coloured the rest with Redken shades_eq 7GB, 9N and 9NB together (more of the 7GB) to get rid of the rest of the old colour. I then root shadowed with the same lowlight colour but popped a bit of base 6 in there to deepen it slightly and toned with 8.03 & 9.02 alfaparfmilanouki framar k18hair alfaparfmilanouki alfaparfmilanopro salonsdirect cloudninehair colorwowhair #colourcorrection #hair #foilayage #foilplacement #balayage #blonde #natural #hairoftheday #hairofinstagram #selfemployed #bedale #northyorkshire #leeds #alfaparmilano #k18 #framar #alfaparpeople #nuubyaimeetaylor
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colorwowhair
05/05/22
How To: Braided Bun! @minniefr applies Purple Color Control and Styling Foam for precision, hold and to brighten her brassy tones. Then Minnie applies Pop & Lock Frizz Control and Glossing Serum to add sleekness and beautiful shine. 💫✨🌟
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colorwowhair
01/12/22
In love with this effortlessly sexy texture! 😍 PRO TIP: Use Style On Steroids Texturizing Spray to get this piece-y volume with no stiffness! Hair by @nesel_marom #texturedhair #hairproducts #colorwowhair #problemsolved #professionalhaircare #hairstylisttips
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colorwowhair
03/16/21
“Time for a major curl refresh! Sometimes you’re just not in the mood for a whole wash routine, but you still need your curls to look good...or at least some what decent lol. *cue in refreshing routine*⁣” @style_dose ⁣ Depending on the shape of my curls, I like to refresh with just two things...water and one styling product. First, I wet my hair using a water bottle until my entire hair is wet. The water will reactivate the product you already have in your hair. Therefore, you won’t have to add tons of product on top of the product you already had in your hair, avoiding product build up!! ⁣ Then, I take just a little bit of the styler I initially used on wash day, in this case I used @colorwowhair Toning & Styling Foam (which I loved!) I smooth it onto my hair, then scrunch away! ⁣ Finally, let your hair air dry or diffuse and voila, you now stretched out your wash and go for another two days or so! 😉⁣ ⁣ ⁣ ⁣ ⁣ ⁣ ⁣ #colorwow#colorwowhair#hairfoam#curlyhairstyle#curlyhairproducts#curlyhaircare#curlyhaircommunity#curlyhaircolor#curlyhairjourney#curlyhairgoals#cachos#neutrals#curlyhairtransformation#wetcurls#curlyhairtips#curlyhairroutine#curlynaturalhair#curlcrush#curlyhairvideos
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colorwowhair
10/21/20
💎𝐇𝐎𝐋𝐋𝐘𝐖𝐎𝐎𝐃 𝐱 𝐇𝐀𝐋𝐋𝐎𝐖𝐄𝐄𝐍 💎 “ICE in an INSTANT created with the magical @colorwowhair - These powerful products give instant glam to any look even on HALLOWEEN . @hairbybethyeowell prepped my hair with the @colorwowhair lavender Color Control Toning Foam banishing warmth and giving a strong flexible hold🦄 . Once dry, mist your whole mane in Style On Steriods for adding umph and heat protection! 🌬 . Take your tong and hold it horizontally this will add volume, don’t forget to let your curls COOOOL girl!! Imagine an Ice cube setting, the cooling effect will make your waves last longer 🧊 . Brush out section by section and apply Pop & Lock to polish up your waves and add INCREDIBLE sheen and reflection - Finally secure one place with Cult Favorite hairspray to give flexible security 🌬 __________________________________________________________ Video inspo from the incredible Mr @josephmaine & @realwildflower short, sharp & sassy!! 🌬❄️🧊🤍” ___________________________________________________________ #colorwow #colorwowhair #halloween #halloweenhair #halloweenmakeuplooks #colorwowuk #styleonsteriods #popandlock #cultfavorite #icequeen #glittermakeup #hairbybethyeowell #amarauk
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colorwowhair
10/09/19
💫Stunning Stassi💫 loving this look created by @hairbybradleyleake using Color Wow Brass Banned Mousse, Carb Cocktail, Dreamcoat, EXTRA Shine Spray, and Cult Favorite for her engagement shoot! 💍
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