Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards < SHOP NOW > Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards < SHOP NOW >

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In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now> In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now>

Dream Coat Gail Car Video May 2025

82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity. 82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity.

Texas Hold 'Em Humidity Story May 2025

On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last. On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last.

One Minute Transformation Smoothing Story May 2025

SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last. **Average results based on independent testing. SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last. **Average results based on independent testing.

Anti-Frizz Duo May 2025

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Money Mist Leave-in Conditioner Multitasking leave-in conditioner for all hair types. <shop now> Money Mist Leave-in Conditioner Multitasking leave-in conditioner for all hair types. <shop now>
Style on Steroids texture + finishing spray. Instant big hair + sexy texture. heat protectant. <shop now> Style on Steroids texture + finishing spray. Instant big hair + sexy texture. heat protectant. <shop now>
Dream Cocktail Carb-infused. Blow dry boost for instantly thicker hair. Heat protectant. <shop now> Dream Cocktail Carb-infused. Blow dry boost for instantly thicker hair. Heat protectant. <shop now>
Dream Coat for Curly Hair – 1-step solution for frizz-free, crunch-free curls. <SHOP NOW> Dream Coat for Curly Hair – 1-step solution for frizz-free, crunch-free curls. <SHOP NOW>
Your favorites shipped FREE Stock up on value sets + super sizes in our Ship-Free Shop < SHOP NOW > Your favorites shipped FREE Stock up on value sets + super sizes in our Ship-Free Shop < SHOP NOW >

Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! > Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! >

Quiz Banner Refresh May 2025

"It's no surprise that the brand has won more than 90 major beauty awards over the years, with Dream Coat alone responsible for 25 of those awards leaving women and men the world over saying "wow""

"When it comes to science-backed, innovative hair care, Color Wow reigns."

"It [Color Wow] may be one of the best hair care lines ever created, particularly in the shine-inducing, frizz-thwarting, and volume-boosting domains."

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
THE CRITICAL WOW DIFFERENCE • We put heat protection in everything† • We vet every ingredient for its impact on color • We innovate solutions that deliver results without negative side effects Heat Protection† Cruelty-Free Color-Safe Sulfate-Free Phthalate-Free Paraben-Free Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice Link leads through to About Us page THE CRITICAL WOW DIFFERENCE • We put heat protection in everything† • We vet every ingredient for its impact on color • We innovate solutions that deliver results without negative side effects Heat Protection† Cruelty-Free Color-Safe Sulfate-Free Phthalate-Free Paraben-Free Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice Link leads through to About Us page

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Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray

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Hair Porosity 101: What Is It & What Type Do You Have?

Show us your style with #ColorWowHair

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4.7 star rating

Raise the Root Thicken + Lift Spray

C
colorwowhair
03/28/25
We are taking notes 👏 @kristensitz If your hair keeps parting, try this!! Spray on Raise The Root & blowdry in!! This adds volume and lift + it helps to stop the grease without that crunchy feel ✨ stock up now @sephora
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4.4 star rating

Xtra Large Bombshell Volumizer

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4.5 star rating

RAISE THE ROOT Thicken & Lift Spray

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4.7 star rating

Raise the Root Thicken + Lift Spray

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colorwowhair
07/15/24
Step aside, basic blowouts 💁🏻‍♀️ Let volume blowouts take center stage!! You need two products… 🚀Xtra Large Bombshell Volumizer Our game-changing, non-dehydrating volumiser delivers massive volume plus super healthy hair quality ✨ Raise the Root Thicken & Lift Spray Delivers major root lift without feeling stiff or sticky + heat protection 🎥 @lydiafowler #bobhairstyles #blowouts #volumehair #volumeblowdry
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4.7 star rating

Raise the Root Thicken + Lift Spray

C
colorwowhair
06/10/24
Not in the mood to wash your hair but it’s looking flat? This dry blowout will save you SO much time 😏 All you need is a round brush & Raise The Root!! Our spray’s innovative formula uses elastomers to lift roots and add “spring” for long-lasting volume. Just add few sprays and a blowdry for instant, weightless root lift 🚀
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4.7 star rating

Raise the Root Thicken + Lift Spray

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colorwowhair
04/12/24
Tired of flat, lifeless hair that refuses to cooperate 😫 Raise The Root enters the chat 💬 Whether your hair is damp or dry, this superhero product delivers instant volume and lift for hair!! With Raise the Root, you can bid farewell to flatness and hello to hair that defies gravity 🚀
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4.5 star rating

RAISE THE ROOT Thicken & Lift Spray

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4.7 star rating

Raise the Root Thicken + Lift Spray

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colorwowhair
12/07/23
@chrisappleton’s secret to long lasting curls!! @alexsandra85 is breaking it down for us! 🤫
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4.7 star rating

Raise the Root Thicken + Lift Spray

C
colorwowhair
12/06/23
Does Raise The Root Spray really work on both curls and straight hair to give you height and texture?! @jonathankmonroe did what he does best and put it to the test! 👆🔥
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4.7 star rating

Raise the Root Thicken + Lift Spray

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4.8 star rating

Big Party Hair Kit

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colorwowhair
10/10/23
“I don’t know how they do it, but I know you need it.” @not.your.worst.idea using Raise The Root Thicken and Lift Spray for major volume that lasts! 😍
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4.7 star rating

Raise the Root Thicken + Lift Spray

C
colorwowhair
09/22/23
POV: You have 5mins to do your hair before your client arrives but you want big volume and shine! The experts go for Raise The Root Spray and Pop & Lock High Gloss finish for gorg results in a flash!⚡️
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

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4.5 star rating

RAISE THE ROOT Thicken & Lift Spray

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4.7 star rating

Raise the Root Thicken + Lift Spray

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colorwowhair
08/05/23
Easy way to recreate Kim K’s sexy Met Ball hairstyle! 🤩 @chrisappleton1 uses Raise The Root and Style on Steroids to achieve the look!
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4.5 star rating

RAISE THE ROOT Thicken & Lift Spray

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4.7 star rating

Raise the Root Thicken + Lift Spray

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colorwowhair
06/20/23
Gimme all the volume this summer!! 🙌🏼 Product needed: Raise The Root Thicken and Lift Spray. Watch @ellepearls beautiful results! 🤩
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4.5 star rating

RAISE THE ROOT Thicken & Lift Spray

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4.7 star rating

Raise the Root Thicken + Lift Spray

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colorwowhair
05/27/23
Does your volumizer give you this kinda height?! Lol This 👆🏼is why Raise The Root Thicken and Lift Spray keeps selling out! Have you tried it yet? Need something to give you a little lift?
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4.5 star rating

RAISE THE ROOT Thicken & Lift Spray

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4.7 star rating

Raise the Root Thicken + Lift Spray

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colorwowhair
04/29/23
If you’re hair falls as flat as a pancake 🥞, watch this for volume that lasts! 👆🏼 @lauren.amarauk is using Raise The Root Thicken and Lift Spray. Results speak for themselves!
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4.5 star rating

RAISE THE ROOT Thicken & Lift Spray

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4.7 star rating

Raise the Root Thicken + Lift Spray

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colorwowhair
04/05/23
90’s blowouts are taking over the world! And who better to show us how to do it than 👸🏼 @victorialyn! If you’re not following her you should be for all her tips and tricks! For this blowout she uses Raise The Root Thicken and Lift Spray to add mega sexy volume! 🙌🏼
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4.5 star rating

RAISE THE ROOT Thicken & Lift Spray

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4.7 star rating

Raise the Root Thicken + Lift Spray

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colorwowhair
02/25/23
POV it’s the weekend and your learning how to get volume 🤩 Did you know 💭 • You can use Raise The Root on wet & dry hair 💧 • Contains built in heat protection 😏 • Non crunch feel thanks to spring like polymers 🫶🏼 Spray onto hair concentrating at the roots, hit with blow-dryer heat to activate. Results? All day volume + root lift 🪄
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4.5 star rating

RAISE THE ROOT Thicken & Lift Spray

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4.7 star rating

Raise the Root Thicken + Lift Spray

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colorwowhair
01/22/23
Inject your hair with all day lift, body and fullness 🚀 Did you know Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts!! There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy + this formula won’t dull or darken colour 🎨 🎥 @josephmaine @realwildflower
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4.5 star rating

RAISE THE ROOT Thicken & Lift Spray

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4.7 star rating

Raise the Root Thicken + Lift Spray

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colorwowhair
01/04/23
A magic wand for flat lifeless hair 🪄 Just watch @jeannettestagg get instant volume on dry hair using Raise The Root 🚀 • Spray a few pumps directly into your root area • Activate with heat from your blow-drier or hot brush • Style out as desired No need to wash your hair, it’s perfect for second day styling + it has heat protection built in 🚀 Its a party in a bottle, get ready to bring some sass to your style ⚡️
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4.5 star rating

RAISE THE ROOT Thicken & Lift Spray

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4.7 star rating

Raise the Root Thicken + Lift Spray

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colorwowhair
12/12/22
The cure for flat hair 🪄 Raise The Root creates effortless lift and height on wet or dry hair! Simply spray and activate with heat to achieve body & volume that lasts all day ✨ 🎥 @joshuawilliamhair
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4.7 star rating

Raise the Root Thicken + Lift Spray

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colorwowhair
10/10/22
Hair Hack! How @chrisappleton1 creates bombshell hair FAST! 🔥 2 🔑’s: start with dry hair and use Raise The Root Thicken and Lift Spray!
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4.4 star rating

Xtra Large Bombshell Volumizer

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4.7 star rating

Raise the Root Thicken + Lift Spray

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colorwowhair
07/01/22
Want to learn how to achieve a BIG BOMBSHELL blowout… Keep reading 👀 Step 1. Preparing your hair is key. Apply our latest innovation XTRA LARGE Bombshell Volumizer throughout, this foam adds a ton of weightless volume, so don’t be shy, use a good amount 😏 Step 2. Spritz our VIRAL product Raise The Root directly into your root area, this lifts and adds major height to your hair on both wet & dry 🚀 Step 3. Take a round brush, blowdry each section, roller up and pin curl to cool. This is key, just like an ice cube needs to cool to set into shape 🧊 So does your hair so give it some time in the pin curls 🫶🏻 Enjoy sexy, volumized hair that holds for days!! Save this post to come back to when blowdrying 🤩
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4.7 star rating

Raise the Root Thicken + Lift Spray

C
colorwowhair
06/28/22
Volume on day 3 hair… say what!!! 😮 Did you know you can use Raise The Root on dry hair?! Fantastic for refreshing your root lift throughout the week thanks to its non sticky formula 💯 Which way do you use Raise The Root? On wet hair, dry or both 🤨 🎥 @minniefr
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4.7 star rating

Raise the Root Thicken + Lift Spray

C
colorwowhair
05/29/22
Struggle with flat hair? Watch this hack using Raise The Root Thicken and Lift Spray on dry hair! 🤯 @lauren.amarauk
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4.7 star rating

Raise the Root Thicken + Lift Spray

L
lauren.amarauk
04/20/22
Flat Hair Hack 🚀 Globally sold out, viral volume product Raise The Root! I think this demo explains for itself 🥰 #volumehair #hairhacks #hairtips #colorwow #colorwowhair
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4.7 star rating

Raise the Root Thicken + Lift Spray

C
colorwowhair
04/05/22
@alicefenderhair puts Raise The Root Thicken and Lift Sprsy to the test! She says, “This is going to be my new go to!!! My hair STRUGGLES to get any volume but with this product it makes it so easy. I’m obsessed 🖤” @colorwowhair #colorwow #colorwowhair #colorwowraisetheroot #hair #hairgoals #hairinspo #hairinspiration #hairtransformation #hairproduct #hairblog #hairbloguk #hairblogger #hairbloggeruk #hairreccomendations #hairstylist #hairdresser #hairstylistbedford #hairdresserbedford #alicefenderhair
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4.7 star rating

Raise the Root Thicken + Lift Spray

C
colorwowhair
07/30/21
You requested short hair on the feed and here it is! 🤩 Products used: Raise The Root Thicken and Lift Spray and Style on Steroids Texturizing Spray! 🙌🏼 @miloszhairstylist
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4.7 star rating

Raise the Root Thicken + Lift Spray

C
colorwowhair
04/24/21
Beautiful @billiefaiersofficial ! Volume and root lift thanks to Raise The Root Thicken and Lift Spray! 😍 🙌🏼Tap to try for yourself! ❤️ Hair by @iamjamesjohnson 🎉🎉
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4.4 star rating

Xtra Large Bombshell Volumizer

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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

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4.7 star rating

Raise the Root Thicken + Lift Spray

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colorwowhair
09/22/19
@lucy_gedjeyan getting the ultimate height with Raise the Root 🙌🏻
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Raise the Root Thicken + Lift Spray
Raise the Root Thicken + Lift Spray
Xtra Large Bombshell Volumizer
Raise the Root Thicken + Lift Spray
Raise the Root Thicken + Lift Spray
Xtra Large Bombshell Volumizer