Don't give up on your hair! Start dreaming. Imagine: damaged, Frizzy, frazzled hair...totally reborn! <Shop new dreaming now> Don't give up on your hair! Start dreaming. Imagine: damaged, Frizzy, frazzled hair...totally reborn! <Shop new dreaming now>

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Color Wow Dreaming Advanced Repair and Resurfacing Treatment with creamy pink formula in a silver jar, highlighting key benefits: 83% less breakage, powerful humidity-blocker, and 28% greater elasticity, alongside the statement “*Average results of independent lab testing” at the bottom. Color Wow Dreaming Advanced Repair and Resurfacing Treatment with creamy pink formula in a silver jar, highlighting key benefits: 83% less breakage, powerful humidity-blocker, and 28% greater elasticity, alongside the statement “*Average results of independent lab testing” at the bottom.

Dreaming Blog Launch Banner June 2025

✔️ Instant root coverage for last minute invites Root Cover Up < SHOP NOW > ✔️ Instant root coverage for last minute invites Root Cover Up < SHOP NOW >

It’s your party you can SHINE if you want to Extra Shine Spray “I put it on and my hair shined like the top of the Chrysler Building!!!!!!!” – Peggy H. < icons > Superfine mist / Non-greasy / Heat protection < SHOP NOW > It’s your party you can SHINE if you want to Extra Shine Spray “I put it on and my hair shined like the top of the Chrysler Building!!!!!!!” – Peggy H. < icons > Superfine mist / Non-greasy / Heat protection < SHOP NOW >

Anti-Frizz Duo May 2025

One step + you’re done – ‘cause curls just wanna have fun One step + you’re done – ‘cause curls just wanna have fun

Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! > Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! >

Quiz Banner Refresh May 2025

Shop by #Hairgoals Shop by #hairgoals

Volume Volume
Smooth Smooth
Curl Curl
Strength Strength

"It's no surprise that the brand has won more than 90 major beauty awards over the years, with Dream Coat alone responsible for 25 of those awards leaving women and men the world over saying "wow""

"When it comes to science-backed, innovative hair care, Color Wow reigns."

"It [Color Wow] may be one of the best hair care lines ever created, particularly in the shine-inducing, frizz-thwarting, and volume-boosting domains."

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
The Critical WOW difference. We've identifies over 70 commonly used ingredients that cause brassiness, dulling, and darkening of hair- and banned them all. Every product includes at least 2 levels of heat protection* Heat protection*, cruelty-free, Color-Safe, sulfate-free, phthalate-free, paraben-free. *Except Dream Filter, Color Security Shampoo, Root Cover Up and Youth Juice The Critical WOW difference. We've identifies over 70 commonly used ingredients that cause brassiness, dulling, and darkening of hair- and banned them all. Every product includes at least 2 levels of heat protection* Heat protection*, cruelty-free, Color-Safe, sulfate-free, phthalate-free, paraben-free. *Except Dream Filter, Color Security Shampoo, Root Cover Up and Youth Juice

Color Wow mission statement and ingredients

Trending Blogs

Q&A YOUR BEST DREAM COAT RESULTS... EVERY TIME! Q&A YOUR BEST DREAM COAT RESULTS... EVERY TIME!

Q&A: How to Use Color Wow Dream Coat like a Pro
How to define curls. The ultimate guide to flawless definition How to define curls. The ultimate guide to flawless definition

How to Define Curls: The Ultimate Guide to Flawless Definition
Why won't my hair hold a curl? Here's what's wrong and how to fix it Why won't my hair hold a curl? Here's what's wrong and how to fix it

Why Won’t My Hair Hold a Curl? Here's What’s Wrong and How to Fix It
What is volume? Everything you need to know for full, fabulous hair What is volume? Everything you need to know for full, fabulous hair

What Is Hair Volume? Everything You Need to Know for Full, Fabulous Hair

Show us your style with #ColorWowHair

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4.8 star rating

Cleanse & Quench Wash Day Duo for Curly Hair

C
curlwowhair
08/16/24
Hidrata tus rizos con Curl Wow’s Coco-Motion y Flo-etry! Este par es perfecto para rizos súper hidratados, suaves, sin peso, definidos y sin frizz. // Wake up your curls & bring the bounce back with Curl Wow’s Coco-motion & Flo-etry! This pair is perfect for super hydrated, silky-soft, weightless, defined, frizz-free curls. No weight, no greasiness, no crunch! @gkccouture_ #pelorizado #pelorizadonatural #pelorizo #rizosperfectos #rizoslatinos #rizosdefinidos #pelorizo #cabellorizado #cabellorizadonatural #curlwow #colorwowhair
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4.8 star rating

Cleanse & Quench Wash Day Duo for Curly Hair

C
curlwowhair
08/14/24
Thirsty curls, meet your match! 💦 @michixo__ is bringing back the bounce with the ultimate curl revival routine, featuring our entire product lineup! #curlwow #colorwowhair #curlyhairroutine #curlyproducts #curlrefresh #hydratedcurls
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4.7 star rating

Best Anti-Frizz Curl Styling Set

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4.8 star rating

Cleanse & Quench Wash Day Duo for Curly Hair

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curlwowhair
08/07/24
Us after seeing these results: 😍😍😍 We’re obsessed with @robynberd’s defined curls after using our Hydrate & Style bundle ft. Flo-etry & Shook! #curlwow #lovecurlwow #curlyhairroutine #washdayresults #softcurlsandwaves #softcurls #definedcurls
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4.8 star rating

Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology

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4.7 star rating

Coco-Motion ~ Lubricating Curl Conditioner

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4.7 star rating

Flo-etry ~ Vital Natural Curly Hair Serum

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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

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4.7 star rating

Best Anti-Frizz Curl Styling Set

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4.8 star rating

Cleanse & Quench Wash Day Duo for Curly Hair

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  • Product image of Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology
  • Product image of Coco-Motion ~ Lubricating Curl Conditioner
  • Product image of Flo-etry ~ Vital Natural Curly Hair Serum
  • Product image of Snag-Free ~ Pre-Shampoo Detangler For Curly Hair
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C
colorwowhair
02/14/24
Curls that slap every single time 💓 Our Curl Wow products are powered by our “Naked Technology” so your curls are left moisturized, juicy and weightless. The secret is our Profaxil-18 Complex™ 🧬 that creates a micro-dispersion of oils that penetrate the hair shaft. No weight, no greasy residue, no crunch, and no rigid cast! Hair feels completely naked, not weighed 💝
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4.8 star rating

Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology

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4.7 star rating

Best Anti-Frizz Curl Styling Set

Image link to product page
4.8 star rating

Cleanse & Quench Wash Day Duo for Curly Hair

Other tagged products

  • Product image of Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology
  • Product image of Best Anti-Frizz Curl Styling Set
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C
colorwowhair
11/08/23
Curl Wow is that “new girl on the block”! @pam1819 Check out these results! Weightless, juicy curls with no crunch! 😍
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