Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards
< SHOP NOW > Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards
< SHOP NOW >

Dream Coat Spotlight Homepage Banner May 2025

In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now> In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now>

Dream Coat Gail Car Video May 2025

82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity. 82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity.

Texas Hold 'Em Humidity Story May 2025

On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last. On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last.

One Minute Transformation Smoothing Story May 2025

SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last.
 **Average results based on independent testing. SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last.
 **Average results based on independent testing.

Anti-Frizz Duo May 2025

Viral Faves that have everyone obsessed Viral Faves that have everyone obsessed

Viral Faves May 2025

Find your personal WOW
Take our hair quiz
Get a FREE* full size Color Wow Shampoo
With purchase of your routine bundle
< START NOW! > Find your personal WOW
Take our hair quiz
Get a FREE* full size Color Wow Shampoo
With purchase of your routine bundle
< START NOW! >

Quiz Banner Refresh May 2025

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
THE CRITICAL WOW DIFFERENCE
• We put heat protection in everything†
• We vet every ingredient for its impact on color
• We innovate solutions that deliver results without negative side effects

Heat Protection†
Cruelty-Free
Color-Safe
Sulfate-Free
Phthalate-Free
Paraben-Free

Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice
Link leads through to About Us page THE CRITICAL WOW DIFFERENCE
• We put heat protection in everything†
• We vet every ingredient for its impact on color
• We innovate solutions that deliver results without negative side effects

Heat Protection†
Cruelty-Free
Color-Safe
Sulfate-Free
Phthalate-Free
Paraben-Free

Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice
Link leads through to About Us page

Color Wow mission statement and ingredients

Show us your style with #ColorWowHair

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colorwowhair
04/28/25
Designed to fight frizz, define curls, add shine, and keep your style smooth and touchable all day🧬 Hydration, strength, and frizz-free definition in every use! @curlwowhair 🪄 @shanae.hamilton #curlwow #curlyhair #curlyproducts
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colorwowhair
04/15/25
Moisture that penetrates. Flo-etry and Shook bundling spray, powered by profaxil-18! These products will work together to hydrate the tightest curls🧬 @hif3licia #curlwow #floetry #colorwow #curlyhair #curls
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colorwowhair
01/04/25
This curl duo works magic 🪄 Bring your curls bounce and shine to life! ✨ Curly hair dreams are made with Shook for weightless definition & Floetry for the ultimate frizz-free finish. Shake it and let your curls steal the spotlight 🪩
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colorwowhair
11/25/24
“Most definition I’ve ever had in my entire life!” And, wait for it…no gel or mousse!! And if @hif3licia co-signs, you know it’s legit! 🤩 Only products used are Floetry Vital Natural Serum and Shook Mix + Fix Bundling Spray. 💫💫💫💫 @curlwowhair
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colorwowhair
10/09/24
🗣️ in @mrgilesrobinson & Curl Wow we trust! Feel like you have to choose between curl definition and volume? Flo-etry & Shook work together to enhance your curl pattern, lock in unbelievable moisture, and boost your volume - all without compromising one for the other. The best part no stickiness or crunchiness, just juicy defined curls 🌀✔️
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colorwowhair
09/12/24
No weight 👏 No Crunch 👏 No greasiness 👏 If you’re looking to inject new life into your curls, the Anti-Frizz Curl Styling Duo instantly delivers much-needed moisture in the form of the FLO-ETRY Vital Natural Serum and the SHOOK Mix + Fix Bundling Spray 🏆 Be sure to follow @curlwowhair for daily updates!! 💜
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colorwowhair
09/05/24
If you’re looking to inject new life into your curls, Curl Wow Anti-Frizz Curl Styling Duo instantly delivers much-needed moisture in the form of the FLO-ETRY Vital Natural Serum and the SHOOK Mix + Fix Bundling Spray 🧬 If your tresses are in need of a wave of hydration? Then coat your locks in the FLO-ETRY Vital Natural Serum. An essential in pre-styling prep, this formula quenches and restores dry and damaged strands. Similarly, the SHOOK Mix + Fix Bundling Spray boasts a unique bi-phase formula that features one part powerful, natural hydrating oils & bundling polymers for bouncy, defined results 💫💜 @ari.vs.wrld
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colorwowhair
08/21/24
Testing, testing 🧬🥼 Looking for soft, weightless, defined curls? We have two revolutionary Curl Wow formulas with breakthrough Naked Technology (Profaxil-18 Complex™) make it possible to moisturise curls (inside and out) for never-before-achievable “naked”, bouncy bundles. Shook & Floetry are the best products for frizzy curly hair because they’ve been clinically proven to reduce frizz by 84% in high humidity ✔️ @joanne.gabriel
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curlwowhair
08/19/24
Do you struggle to get defined curls that aren’t crispy or crunchy?? 🫤 Celeb Stylist @davidlopezzz suggests using our Anti-frizz Styling Set to achieve hydrated juicy curl clumps with none of the crunch! 👏
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curlwowhair
08/07/24
Us after seeing these results: 😍😍😍 We’re obsessed with @robynberd’s defined curls after using our Hydrate & Style bundle ft. Flo-etry & Shook! #curlwow #lovecurlwow #curlyhairroutine #washdayresults #softcurlsandwaves #softcurls #definedcurls
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curlwowhair
08/05/24
Our Flo-etry Vital Natural Serum & Shook Mix & Fix Bundling Spray make the ultimate curl styling “power couple” 🧬💜 This anti-frizz curling set has no greasiness & no crunch + you will have 84% less frizz in high humidity! Clinically proven 🥼 #curlwow #lovecurlwow #colorwowhair #juicycurls #antifrizz #antifrizztreatment #frizzyhairsolution
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curlwowhair
08/03/24
Bouncy curls with NO GEL?! 😱 Absolutely possible with our Hydrate & Style bundle! ✨ Watch stylist Priscilla work her magic with Curl Wow’s Flo-etry and Shook for perfect, glossy curls without crunch or stickiness. 🌟 @urbanbloomcurls #curlwow #lovecurlwow #colorwowhair #CurlyHair #FrizzFree #curlystyle #curlproducts #definedcurls #curlsandcoils
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colorwowhair
08/01/24
🤯 “My curl styling process has changed forever” @kendyldclark Two revolutionary Curl Wow formulas with breakthrough Naked Technology (Profaxil-18 Complex™) make it possible to moisturise curls (inside and out) for never-before-achievable “naked”, bouncy bundles 🧬🌀 @curlwowhair Ps they are clinically proven to reduce frizz by 84% in high humidity 🎉
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colorwowhair
07/17/24
Your curls, your way 🌀🧬 @curlwowhair 🔐 The Secret Sauce in our entire Curl Wow line is our revolutionary Profaxil-18 Complex™ that breaks up large oil particles to allow for better dispersion and penetration. What does this mean 👀 You get all the benefits of rich oils - like Coconut, Jojoba, Pequi and more - without the heavy, greasy, crispy feel! 📸 @miloszhairstylist • @janilscoffee • @bellus_styles • @curly_beee • @beautybynikirae
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colorwowhair
07/17/24
Your curls, your way 🌀🧬 @curlwowhair 🔐 The Secret Sauce in our entire Curl Wow line is our revolutionary Profaxil-18 Complex™ that breaks up large oil particles to allow for better dispersion and penetration. What does this mean 👀 You get all the benefits of rich oils - like Coconut, Jojoba, Pequi and more - without the heavy, greasy, crispy feel! 📸 @miloszhairstylist • @janilscoffee • @bellus_styles • @curly_beee • @beautybynikirae
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colorwowhair
06/18/24
We have cracked the code to juicy, hydrated, weightless curls with no gel ✨ Everything you need to achieve this look ⬇️ 💜 Flo-etry Vital Natural Serum 💜 Shook Mix + Fix Bundling Spray If you want crunch free curls, this is the duo you need 🧬
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colorwowhair
04/18/24
The IT girl curly routine 💜 @michixo__ Perfectly bundled, bouncy, juicy curls that look and feel totally natural, totally naked... like nothing is on your hair! Curl Wow’s “Naked Technology” (aka our proprietary Profaxil-18 Complex T™) uses completely new micro-dispersion technology to moisturise, defrizz and define curls so there’s no weight, no greasy feel, no crunch and no rigid cast 🧬🔬
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colorwowhair
02/14/24
Curls that slap every single time 💓 Our Curl Wow products are powered by our “Naked Technology” so your curls are left moisturized, juicy and weightless. The secret is our Profaxil-18 Complex™ 🧬 that creates a micro-dispersion of oils that penetrate the hair shaft. No weight, no greasy residue, no crunch, and no rigid cast! Hair feels completely naked, not weighed 💝
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colorwowhair
12/26/23
Do you struggle to get defined curls that aren’t crispy or crunchy?? 🫤 Celeb Stylist @davidlopezzz suggests using our Anti-frizz Styling Set to achieve hydrated juicy curl clumps with none of the crunch. 👏
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colorwowhair
11/08/23
Curl Wow is that “new girl on the block”! @pam1819 Check out these results! Weightless, juicy curls with no crunch! 😍
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colorwowhair
07/26/23
Definition of Juicy Curls!! 😍 Key Product Combo: Floetry Vital Natural Serum- for hydration that mimics the natural sebum from your scalp Shook Mix + Fix Bundling Spray: for definition and hold!
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colorwowhair
06/06/23
Hydration + Hold without the weight or crunch!! Apply this killer combo- Floetry Vital Natural Serum and then Shook Mix and Fix Bundling Spray! 😍 #curlwow
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colorwowhair
05/17/23
Natural curls, no filter perfection! 💫 @itsbreebush used Curl Wow’s naked technology to give her those juicy, weighty curls. 🤩 Curly friends, Have you tried anything from our new line yet!?
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colorwowhair
05/03/23
Which side do you prefer?? Floetry is clinically proven to reduce frizz by 84% in one use! It mimics the natural oils that get stuck at the roots on curly hair because it’s unable to travel around the twists and turns! Hydration + No Frizz= 😍
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colorwowhair
03/16/23
Happy National Curl Crush Day ➿ Awakening your curls has never been easier thanks to the technology in Curl Wow 🏆 Our proprietary Profaxil-18 Complex™ moisturizes, defrizzes, and defines curls with new mico-dispersion technology!! There’s no weight, no greasy feel, no crunch and no rigid cast. Each formula optimizes moisture and minimizes breakage for super healthy, hydrated, springy results 💜 Available now @lookfantastic 🇬🇧
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colorwowhair
03/07/23
Fellow curlies 😍 If your life has been an endless search for the ideal product combo to transform your hair into sexy bundled curls - your hunt is over! Forget about layering on heavy oils, creams, gels that leave your curls limp and greasy or rigid and crunchy!! Just look at @michellethompsonhair masterpiece created with FLO-ETRY serum and SHOOK styling spray! Both contain naked technology (our proprietary Profaxil-18 Complex™) which makes it possible to super-hydrate your curls and create defined bundles...without the weight, greasy feel or crunch 🎉 Save 💰 on this power couple!! Tap the pics to shop now 💜
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colorwowhair
03/07/23
Fellow curlies 😍 If your life has been an endless search for the ideal product combo to transform your hair into sexy bundled curls - your hunt is over! Forget about layering on heavy oils, creams, gels that leave your curls limp and greasy or rigid and crunchy!! Just look at @michellethompsonhair masterpiece created with FLO-ETRY serum and SHOOK styling spray! Both contain naked technology (our proprietary Profaxil-18 Complex™) which makes it possible to super-hydrate your curls and create defined bundles...without the weight, greasy feel or crunch 🎉 Save 💰 on this power couple!! Tap the pics to shop now 💜
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colorwowhair
03/07/23
Fellow curlies 😍 If your life has been an endless search for the ideal product combo to transform your hair into sexy bundled curls - your hunt is over! Forget about layering on heavy oils, creams, gels that leave your curls limp and greasy or rigid and crunchy!! Just look at @michellethompsonhair masterpiece created with FLO-ETRY serum and SHOOK styling spray! Both contain naked technology (our proprietary Profaxil-18 Complex™) which makes it possible to super-hydrate your curls and create defined bundles...without the weight, greasy feel or crunch 🎉 Save 💰 on this power couple!! Tap the pics to shop now 💜
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colorwowhair
02/28/23
WELCOME TO THE NEW ERA OF “NAKED TECHNOLOGY” 😏 Curl Wow is a complete departure from typical curl products that leave heavy, greasy coatings on hair or lock curls into brittle, crispy, rigid formation. For the first time, scientifically-advanced “Naked Technology,” featuring proprietary Profaxil-18TM Complex, makes it possible to achieve super-hydrated, bundled curls that look and feel like nothing’s on the hair 🪄 We’re obsessed with these results from @briannalwright 👑
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colorwowhair
02/06/23
“THE PERFECT CURL COMBO” @michellethompsonhair To create these soft, touchable curls I used the Curl Wow Floerty and Shook combo... whilst separating each bundled curl to create volume, I use the pop and lock to seal each curl and add a beautiful shine 💜 The ultimate curl styling “power couple” for super-hydrated, silky-soft, weightless, defined, frizz-free curls. No weight, no greasiness, no crunch. Clinically proven: 84% less frizz in high humidity 🏆
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colorwowhair
01/19/23
@mrgilesrobinson spills his secret to achieving these gorgeous curls 🌀 With Curl Wow, there’s no weight, no greasy feel, no stiffness, or stickiness just look at these results 🤩 Have a question for our Global educator? Pop it in the box below to chat with Giles ❕
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