Don't give up on your hair! Start dreaming. Imagine: damaged, Frizzy, frazzled hair...totally reborn! <Shop new dreaming now> Don't give up on your hair! Start dreaming. Imagine: damaged, Frizzy, frazzled hair...totally reborn! <Shop new dreaming now>

Dreaming Launch Homepage Banner June 2025

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Shop our favorites with over 50,000 5-star reviews

Color Wow Dreaming Advanced Repair and Resurfacing Treatment with creamy pink formula in a silver jar, highlighting key benefits: 83% less breakage, powerful humidity-blocker, and 28% greater elasticity, alongside the statement “*Average results of independent lab testing” at the bottom. Color Wow Dreaming Advanced Repair and Resurfacing Treatment with creamy pink formula in a silver jar, highlighting key benefits: 83% less breakage, powerful humidity-blocker, and 28% greater elasticity, alongside the statement “*Average results of independent lab testing” at the bottom.

Dreaming Blog Launch Banner June 2025

✔️ Instant root coverage for last minute invites Root Cover Up < SHOP NOW > ✔️ Instant root coverage for last minute invites Root Cover Up < SHOP NOW >

It’s your party you can SHINE if you want to Extra Shine Spray “I put it on and my hair shined like the top of the Chrysler Building!!!!!!!” – Peggy H. < icons > Superfine mist / Non-greasy / Heat protection < SHOP NOW > It’s your party you can SHINE if you want to Extra Shine Spray “I put it on and my hair shined like the top of the Chrysler Building!!!!!!!” – Peggy H. < icons > Superfine mist / Non-greasy / Heat protection < SHOP NOW >

Anti-Frizz Duo May 2025

One step + you’re done – ‘cause curls just wanna have fun One step + you’re done – ‘cause curls just wanna have fun

Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! > Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! >

Quiz Banner Refresh May 2025

Shop by #Hairgoals Shop by #hairgoals

Volume Volume
Smooth Smooth
Curl Curl
Strength Strength

"It's no surprise that the brand has won more than 90 major beauty awards over the years, with Dream Coat alone responsible for 25 of those awards leaving women and men the world over saying "wow""

"When it comes to science-backed, innovative hair care, Color Wow reigns."

"It [Color Wow] may be one of the best hair care lines ever created, particularly in the shine-inducing, frizz-thwarting, and volume-boosting domains."

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
The Critical WOW difference. We've identifies over 70 commonly used ingredients that cause brassiness, dulling, and darkening of hair- and banned them all. Every product includes at least 2 levels of heat protection* Heat protection*, cruelty-free, Color-Safe, sulfate-free, phthalate-free, paraben-free. *Except Dream Filter, Color Security Shampoo, Root Cover Up and Youth Juice The Critical WOW difference. We've identifies over 70 commonly used ingredients that cause brassiness, dulling, and darkening of hair- and banned them all. Every product includes at least 2 levels of heat protection* Heat protection*, cruelty-free, Color-Safe, sulfate-free, phthalate-free, paraben-free. *Except Dream Filter, Color Security Shampoo, Root Cover Up and Youth Juice

Color Wow mission statement and ingredients

Trending Blogs

Q&A YOUR BEST DREAM COAT RESULTS... EVERY TIME! Q&A YOUR BEST DREAM COAT RESULTS... EVERY TIME!

Q&A: How to Use Color Wow Dream Coat like a Pro
How to define curls. The ultimate guide to flawless definition How to define curls. The ultimate guide to flawless definition

How to Define Curls: The Ultimate Guide to Flawless Definition
Why won't my hair hold a curl? Here's what's wrong and how to fix it Why won't my hair hold a curl? Here's what's wrong and how to fix it

Why Won’t My Hair Hold a Curl? Here's What’s Wrong and How to Fix It
What is volume? Everything you need to know for full, fabulous hair What is volume? Everything you need to know for full, fabulous hair

What Is Hair Volume? Everything You Need to Know for Full, Fabulous Hair

Show us your style with #ColorWowHair

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Dream Coat Supernatural Spray
Dream Coat for Curly Hair
Dream Coat for Curly Hair
Extra Mist-ical Shine Spray
Extra Mist-ical Shine Spray
Dream Coat Supernatural Spray
Dream Coat Supernatural Spray
Color Security Shampoo
Style on Steroids ~ Color-Safe Texturizing Spray
One-Minute Transformation Styling Cream
Extra Mist-ical Shine Spray
Extra Mist-ical Shine Spray
Dream Coat Supernatural Spray
Dream Coat for Curly Hair
Dream Coat for Curly Hair
Extra Mist-ical Shine Spray
Extra Mist-ical Shine Spray