Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards < SHOP NOW > Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards < SHOP NOW >

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In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now> In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now>

Dream Coat Gail Car Video May 2025

82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity. 82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity.

Texas Hold 'Em Humidity Story May 2025

On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last. On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last.

One Minute Transformation Smoothing Story May 2025

SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last. **Average results based on independent testing. SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last. **Average results based on independent testing.

Anti-Frizz Duo May 2025

Viral Faves that have everyone obsessed Viral Faves that have everyone obsessed

Viral Faves May 2025

Money Mist Leave-in Conditioner Multitasking leave-in conditioner for all hair types. <shop now> Money Mist Leave-in Conditioner Multitasking leave-in conditioner for all hair types. <shop now>
Style on Steroids texture + finishing spray. Instant big hair + sexy texture. heat protectant. <shop now> Style on Steroids texture + finishing spray. Instant big hair + sexy texture. heat protectant. <shop now>
Dream Cocktail Carb-infused. Blow dry boost for instantly thicker hair. Heat protectant. <shop now> Dream Cocktail Carb-infused. Blow dry boost for instantly thicker hair. Heat protectant. <shop now>
Dream Coat for Curly Hair – 1-step solution for frizz-free, crunch-free curls. <SHOP NOW> Dream Coat for Curly Hair – 1-step solution for frizz-free, crunch-free curls. <SHOP NOW>
Your favorites shipped FREE Stock up on value sets + super sizes in our Ship-Free Shop < SHOP NOW > Your favorites shipped FREE Stock up on value sets + super sizes in our Ship-Free Shop < SHOP NOW >

Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! > Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! >

Quiz Banner Refresh May 2025

"It's no surprise that the brand has won more than 90 major beauty awards over the years, with Dream Coat alone responsible for 25 of those awards leaving women and men the world over saying "wow""

"When it comes to science-backed, innovative hair care, Color Wow reigns."

"It [Color Wow] may be one of the best hair care lines ever created, particularly in the shine-inducing, frizz-thwarting, and volume-boosting domains."

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
THE CRITICAL WOW DIFFERENCE • We put heat protection in everything† • We vet every ingredient for its impact on color • We innovate solutions that deliver results without negative side effects Heat Protection† Cruelty-Free Color-Safe Sulfate-Free Phthalate-Free Paraben-Free Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice Link leads through to About Us page THE CRITICAL WOW DIFFERENCE • We put heat protection in everything† • We vet every ingredient for its impact on color • We innovate solutions that deliver results without negative side effects Heat Protection† Cruelty-Free Color-Safe Sulfate-Free Phthalate-Free Paraben-Free Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice Link leads through to About Us page

Color Wow mission statement and ingredients

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Q&A YOUR BEST DREAM COAT RESULTS... EVERY TIME! Q&A YOUR BEST DREAM COAT RESULTS... EVERY TIME!

Q&A: How to Use Color Wow Dream Coat like a Pro
Q&A ONE-MINUTE TRANSFORMATION Q&A ONE-MINUTE TRANSFORMATION

Q&A: How to Use One-Minute Transformation like a Pro
Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray

Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray

Hair Porosity 101: What Is It & What Type Do You Have?

Show us your style with #ColorWowHair

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4.9 star rating

Chris Appleton + Color Wow Money Masque

C
colorwowhair
12/17/24
A lil self care during the holiday season is very necessary! Money Masque gives you luxe, shiny, soft hair in 3 mins!
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4.9 star rating

Chris Appleton + Color Wow Money Masque

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4.9 star rating

Money Mist

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C
colorwowhair
07/25/24
Lets do a 90’s glossy, expensive-looking blowout style with ‘Money Mist’ + ‘Money Masque’ 👏🏼🥹🩵💸💦 this is my GO TO hair and it turns out perfect every single time - @rebekahwithlove
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4.9 star rating

Chris Appleton + Color Wow Money Masque

C
colorwowhair
03/24/24
Major moisture infusion for dry, dehydrated hair 💦 In just 3 minutes, Money Masque acts as intensive treatment that injects major moisture turning dry, brittle hair into soft, supple, and radiant strands 💎 Have you ever heard of a hair masque that has heat protection?! Well now you have 😉
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4.9 star rating

Chris Appleton + Color Wow Money Masque

C
colorwowhair
01/31/24
Say goodbye to your hair drought 🩵💧 Money Masque is the superhero to hydrate every single strand in just 3 minutes - You can watch your dry, dehydrated hair do a full 360 flip into pure silkiness 🌟 From the lab 🥼 🔬🧬 Money mask has a weightless texture with a subtle, beachy scent. It absorbs instantly into the hair without leaving a waxy or heavy build-up. Formulated with blue sea kale, it penetrates deeply to bind with damaged keratin to help restore strength and elasticity 🏆
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4.9 star rating

Chris Appleton + Color Wow Money Masque

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4.5 star rating

One-Minute Transformation Styling Cream

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4.9 star rating

Color Security Shampoo

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C
colorwowhair
01/27/24
Saturday vibes: Self-care mode ON! 🌿 Whether you’re out and about or cozy at home, what’s your go-to self-care ritual this evening? 🛁 🧖‍♀️ 🫧
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4.9 star rating

Chris Appleton + Color Wow Money Masque

C
colorwowhair
01/01/24
New Years Resolution: Start my healthy hair journey! 🤩 If that’s you, Money Masque is a must! This mask is deeply hydrating and packed with nourishing Mediterranean marine actives and the best part…it works in only 3 mins! The ingredients penetrate deep into the core of the strand and will not weigh down even the finest hair textures! 💙
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4.9 star rating

Chris Appleton + Color Wow Money Masque

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4.8 star rating

Pop & Lock High Gloss Finish

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C
colorwowhair
12/17/23
Chris Appleton’s treatment bun! Style and condition your hair at the same time using Money Masque + Pop & Lock High Gloss Finish. 💫
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4.9 star rating

Chris Appleton + Color Wow Money Masque

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4.9 star rating

Money Masque + FREE* No-Tangles Comb ($15 value)

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C
colorwowhair
11/29/23
Our viral hair mask in collaboration with @chrisappleton1 comes with a detangling comb…for a limited time only! Check out @amber_khanna’s results and then head to our holiday shop at www.colorwowhair.com to grab yours! The perfect self care gift or gift for your beauty obsessed friends and fam! 💙 BONUS: Unlike other hair masks, this one works in just 3 minutes!!
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4.9 star rating

Money Masque + FREE* No-Tangles Comb ($15 value)

C
colorwowhair
11/09/23
A mask that works in 3 minutes! Deep hydration without having to stand in the shower for 15 mins? Praise the lawd! 🙌 Money Masque, our collaboration with @chrisappleton1 leaves you with stronger, healthier, shinier hair..fast! 💙
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4.9 star rating

Money Masque + FREE* No-Tangles Comb ($15 value)

C
colorwowhair
11/03/23
Have you checked out our Holiday Store yet?? Our bestselling hair mask Money Masque now comes with a free No-Tangles Comb! Grab it before it sells out! 💙
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4.9 star rating

Chris Appleton + Color Wow Money Masque

C
colorwowhair
07/11/23
Deep hydration mask that works in 3 mins?! 🤯 Yep, no need to wait 20 mins and get in and out of the shower…how annoying! Check out the difference above using @chrisappleton1 ‘s Money Masque! 💙🤩
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4.9 star rating

Chris Appleton + Color Wow Money Masque

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4.9 star rating

Color Security Shampoo

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C
colorwowhair
07/09/23
Sunday Selfcare at its finest! @rachelnoelleclark uses Color Security Shampoo, Money Masque and Extra Strength Dream Coat for a super silky, frizz free blowout that will last for days. 👌🏻 #sundayvibes #selfcaretips #shampoo #dreamcoat #moneymasque #chrisappletonhair
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4.9 star rating

Chris Appleton + Color Wow Money Masque

C
colorwowhair
11/27/22
Did you know 💭 Unlike typical masks, Money Masque is a treatment for ALL hair types (even fine hair!) 🥳 Its gelatinous-like consistency penetrates quickly without coating the hair, weighing it down + leaving it limp. This unique delivery system allows it to provide massive hydration, plus powerful Mediterranean marine actives seep deep into hair’s core to majorly transform your texture 🌿 The result? Incredibly silky, supple, healthy-looking strands (without the weight!) Available @sephora 💙
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4.9 star rating

Chris Appleton + Color Wow Money Masque

C
colorwowhair
10/13/22
Hydration levels 💯 Money Masque drenches each strand with weightless hydration, leaving NO heavy residue! Our unique blend of natural actives from the mediterranean deliver strength to each strand, plus renews suppleness in just 3-5minutes 👌🏽 Did you know Money Masque is wonderful for restoring your extensions too?! 💎
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4.9 star rating

Chris Appleton + Color Wow Money Masque

C
colorwowhair
09/05/22
It makes perfect cents 💰 Did you know 𝐌𝐨𝐧𝐞𝐲 𝐌𝐚𝐬𝐪𝐮𝐞 works wonders within 3 - 5 minutes ⏰ How you may ask… Our weightless formula instantly absorbs; leaves NO waxy, heavy build-up. Plus it’s Vegan 🌱 Just take a look at @finickyvicky marvellous results 🏆 🛒 Available @sephora
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4.9 star rating

Chris Appleton + Color Wow Money Masque

C
colorwowhair
08/31/22
“THIS MASK IS EVERYTHING! I have *a lot* of dyed blonde hair that tends to hold onto product - aka I can have major build-up issues. This mask has transformed my hair. It’s brightened the blonde and left my hair feeling so soft. I get excited for my weekly use because I know good hair days are ahead.” - Verified Sephora Review Money Masque - Available at @sephora 💙
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4.9 star rating

Chris Appleton + Color Wow Money Masque

C
colorwowhair
08/17/22
Congratulations your hair just hit the jackpot 💰 Our deeply hydrating hair masque is the key to achieving rich, iconic, expensive looking hair 🤩 Unlike typical masks, Money Masque is a treatment for ALL hair types - even fine hair!! The result? Incredibly silky, supple, healthy-looking strands without the weighed down feeling 💙
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4.9 star rating

Chris Appleton + Color Wow Money Masque

C
colorwowhair
07/28/22
Upgrade your wash day routine with a little extra hydration from Money Masque! 💙This luxe hair mask deeply hydrates each strand to the core!! Working in just 3 minutes to help strengthen, repair & renew suppleness. Watch @c__poca put Money Masque to the test! 🤩
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4.9 star rating

Chris Appleton + Color Wow Money Masque

C
colorwowhair
06/23/22
Do you struggle with dry, dehydrated hair that can feel like straw 🌾 Money Masque can reverse hay like hair in just one use!! Natural Mediterranean actives deeply hydrate hair to its core in just 3 minutes 💙 Resulting in renewed suppleness, shine and smoothness, now that’s expensive looking hair @anckley 🤩 Hands up on the comments if you need this hydrating hair masque 🙌🏽
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4.9 star rating

Chris Appleton + Color Wow Money Masque

C
colorwowhair
06/07/22
Hydrate your curls & coils in record time ⏰ Money Masque deeply hydrates each strand to the core!! Working in just 3 minutes to help strengthen, repair & renew suppleness 💙 Yet to try Money Masque? Tag a bestie below & we will send you both one 💎
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4.9 star rating

Chris Appleton + Color Wow Money Masque

C
colorwowhair
03/27/22
“I absolutely love a hair mask and I'm so excited that @colorwowhair x @chrisappleton1’s Money Masque is FINALLY available in the UK. Girls, you will not be disappointed with the results, my hair feels and looks incredible! 😍” @ellieraymont #moneymasque #hairmask #colorwowhair #sundayselfcare #professionalhaircare #hairtutorial
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4.9 star rating

Chris Appleton + Color Wow Money Masque

C
colorwowhair
02/22/21
Glam on 💯! 🤩 Kicking off launch week with this beauty!! Hair by @miloszhairstylist . Get ready to upgrade your hair routine in a major way!! 2/24 in US. End of March for UK! Early sign up link in bio!! #takeabathwithchris
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4.9 star rating

Chris Appleton + Color Wow Money Masque

C
colorwowhair
05/19/20
🤤🤤🤤 Hair Appreciation 🙌🏼. @jackluckhurst using Color Wow.
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4.9 star rating

Chris Appleton + Color Wow Money Masque

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4.6 star rating

Dream Cocktail Carb-Infused Leave-in Treatment

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4.8 star rating

Dream Cocktail Kale-Infused Leave-in Treatment

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C
colorwowhair
02/21/20
Blondes know the struggle of trying to get that luxe, rich texture and shine that brunettes can often get more easily! 😩 Check out these 3 scroll stoppin’ blondes using Color Wow. 🤩😎 How do I get this you ask?? The Color Wow Dream Regime 1. #dreamfilter 2.#colorwowshampoo 3. #colorwowcocktail 4. #dreamcoat Have a question? Ask us below! 👋🏼🌟#haveagoodhairday
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Chris Appleton + Color Wow Money Masque
Chris Appleton + Color Wow Money Masque
Chris Appleton + Color Wow Money Masque
Money Masque + FREE* No-Tangles Comb ($15 value)
Chris Appleton + Color Wow Money Masque
Chris Appleton + Color Wow Money Masque
Chris Appleton + Color Wow Money Masque