Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards
< SHOP NOW > Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards
< SHOP NOW >

Dream Coat Spotlight Homepage Banner May 2025

In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now> In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now>

Dream Coat Gail Car Video May 2025

82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity. 82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity.

Texas Hold 'Em Humidity Story May 2025

On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last. On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last.

One Minute Transformation Smoothing Story May 2025

SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last.
 **Average results based on independent testing. SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last.
 **Average results based on independent testing.

Anti-Frizz Duo May 2025

Viral Faves that have everyone obsessed Viral Faves that have everyone obsessed

Viral Faves May 2025

Find your personal WOW
Take our hair quiz
Get a FREE* full size Color Wow Shampoo
With purchase of your routine bundle
< START NOW! > Find your personal WOW
Take our hair quiz
Get a FREE* full size Color Wow Shampoo
With purchase of your routine bundle
< START NOW! >

Quiz Banner Refresh May 2025

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
THE CRITICAL WOW DIFFERENCE
• We put heat protection in everything†
• We vet every ingredient for its impact on color
• We innovate solutions that deliver results without negative side effects

Heat Protection†
Cruelty-Free
Color-Safe
Sulfate-Free
Phthalate-Free
Paraben-Free

Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice
Link leads through to About Us page THE CRITICAL WOW DIFFERENCE
• We put heat protection in everything†
• We vet every ingredient for its impact on color
• We innovate solutions that deliver results without negative side effects

Heat Protection†
Cruelty-Free
Color-Safe
Sulfate-Free
Phthalate-Free
Paraben-Free

Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice
Link leads through to About Us page

Color Wow mission statement and ingredients

Show us your style with #ColorWowHair

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colorwowhair
12/23/24
“That came out of my hair?? That’s actually disgusting!” Dream Filter gently lifts away discoloring and dulling metals and minerals found in shower water. Not stripping or harsh!
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colorwowhair
10/11/24
The 🔑 to brighter lighter hair ✨ Ditch the purple shampoo and try this 📣 Dream Filter is a 3-minute hair detox that removes minerals that dull, darken hair + Dream Filter dramatically improves texture compromised by hard water residues 💦 Send to someone who is struggling with brassy hair 🪄🏆
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colorwowhair
06/22/24
Struggling with keeping your hair color looking fresh? @connieewalker gives us the info on how to keep your hair looking fresh in between your salon appointments! Dream Filter is a hard water detox that removes colour-distorting minerals in 3 minutes for brighter, shinier, silkier hair ✨🎨
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colorwowhair
06/15/24
Don’t make this mistake this summer 🍋 You need our detox spray to keep your color looking bright! Here’s why Dream Filter is SUNsational ☀️ • Brightens hair in 3 minutes 🪄 • Ensures hair stays radiant no matter how much you swim 🏊‍♀️ • Filters out brassy tones by removing heavy metals & minerals If you want your best hair color this summer, we recommend a Dream Filter detox atleast 2x per month 😏
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colorwowhair
05/20/24
@chrisappleton1 spills his secrets on how to keep blonde hair lookin’ bright ✍🏼✨ • Dream Filter pulls out dulling and darkening minerals and metals from tap water, revealing a lighter brighter blonde in 3 minutes 💡 • Kale Cocktail leave in hair supplement strengthens strands by 50%* plus protects hair from heat damage 😏
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colorwowhair
01/04/24
Brassy blondes, “prepare to be amazed!”. Watch how much lighter and brighter @katieraym0nd’s hair is after using Dream Filter Pre Shampoo Mineral Remover! Dream Filter gently removes darkening minerals found in hard water…in under 3 mins!
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colorwowhair
06/23/23
If there’s one product you need this summer to keep your color from fading and getting brassy….watch this!! 🤯☝🏻 Dream Filter Pre Shampoo Mineral Remover gently removes the green from chlorine in 1-3 minutes with a simple shampoo!
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colorwowhair
03/13/23
It’s shocking 😱 Did you know hard water can make your hair… • Brassy • Dull • Darker • Less shiny Try Gloabl Educator @mrgilesrobinson insanely easy pre-wash hack. Just spray, spray, spray Dream Filter onto dry hair and wait a few minutes. Then, watch that yellow disappear revealing super-fresh, brighter, cleaner color 🌟🏆
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colorwowhair
02/04/23
Wondering how to get rid of brassy hair at home? 🤯 Dream Filter is the answer! This is the only product you need to protect your hair against mineral build up from hard water!! Look at all the buildup that comes off the hair with this quick 3-minute hair detox 🏆
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colorwowhair
01/09/23
Fastest hair detox for lighter, brighter, silkier hair ⚡️ Dream Filter is a fast-acting spray which works like a magnet to attract minerals to the surface of your hair for ease of rinsing away 🧲 Hard water minerals from your shower water can make your hair drab, darker or brassy! Dream Filter reveals lighter, brighter, silkier hair in just 3 minutes! No heat. No cap. No dyes. 🪄🌟 Stylist approved ☑️ @beautyby.kae_
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colorwowhair
11/21/22
IS HARD WATER BAD FOR YOUR HAIR 🧐 Did you know the U.S. alone, 85% of households have hard water, which is water that contains high traces of minerals & metals. Globally, those of us living in Ireland, England, Wales, Australia, and Canada are also dealing with harsh water conditions on the daily 🫠 🌎 What’s the effects of hard water? They range from turning strands dull, dingy, to dry + coarse, unmanageable texture, and even to color distortion weird shades of green, yellow and orange 😭 🚿 Dream Filter Pre-Shampoo Mineral Remover Spray works like a magnet to attract minerals and metals! Resulting in lighter, brighter, cleaner, picture perfect hair in 3 minutes 🤩📸
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colorwowhair
07/28/22
We all love a refreshing swim in the pool on a hot summer day BUT did you know the chlorine can cause brassiness, dehydration, and breakage to your hair?😪 Luckily, Dream Filter is here to help! ⭐️Dream Filter removes color-distorting minerals in 3 minutes revealing brighter, shinier, silkier hair! Watch @heatheraustrie go from yellow to icy blonde! 🤩
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#colorwow
Bombshell 💡 . . . . . . #balayage #blondie #blendedhair #hairstylist #jaxhairartist #colorwow #colorwowdreamfilter #dreamhair #fluffyhair #blowout #hairvolume #foilayage #moneypiece #dimensionalblonde #haircolor #hairtutorial #redkenshadeseq #redken #olaplex
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#colorwowcult
You must PREPARE 🎨 Girls I cannot stress this enough ahead of your appointment!! Please please please prep your hair before you visit us, this will MAXIMISE the results you get in salon 🤍 All colouring queens I suggest to start with Dream Filter - This spray forumula will allow for a much more even safer colour result, colorwowhair is the FIRST brand to gently & quickly remove harsh metals & minerals in the tap water 💦 Chlorine, copper, magnesium can all build up especially on blondes making it yellow!! Plus calcium causes brunettes to become matte & dull due to the white coating!! Not to mention in the UK with copper piping leading to warm brassy tones 😪 Great news it’s easy to eliminate, spray on Dream Filter to dry hair before you shampoo. Leave for 3 mins & then cleanse 🤍 Take a peek at sophiagraceandrews results, no toner just dream filter!! BRIGHTER - CLEANER - BLONDER 🏆 Please do let myself or the team know if you need products now, we’re here to help you 🤍🌸 So get prepping girls & we will see you very soon 🎨🏆🥳💕🌸🙌🏻🤍 #colorwow #colorwowhair #dreamfilter #minerabuildup #metalbuildup #chlorine #copper #magnesium #calcium #harshwater #hardwater #brassyhair #yellowhair #problemsolved #solution #colorwowcult #colorwowuk #hairuk #haireducation #hairhacks #welcomeback #uksalon #amarauk
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lauren.amarauk
05/17/22
Summer Hair Hero 🫶🏻 If you are a pool or sea lover when the sun shines, or just in general Dream Filter should be your best friend!! Chlorine has a habit of turning hair green, extensions can go pink due to the suncream on the surface of the pool, so it’s crucial you take care of your hair color 🥰 Spray this onto dry hair before you shampoo for 3-5 mins and reveal a brighter light color in an instant 🤍 #chlorinehair #summerhair #blondehair #haircare #colorwow #colorwowhair #travelsolo #solotravels
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colorwowhair
02/23/22
Brighter, lighter hair in seconds!! 💡 @mysilver_lining_2019 applied Dream Filter to dry hair, let it sit for 3 minutes and then shampooed out to reveal ultra right hair! Dream Filter gently lifts away dulling and darkening minerals and metals found in hard water. 🤩
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colorwowhair
12/17/20
“I was mind blown by the effects of this pre shampoo mineral remover.” @illhavewhateversheishaving 🙌🏼 Dream Filter removes minerals and metals that stick to your hair from your shower water than darken and discolor your hair, revealing lighter, brighter color! ⭐️
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colorwowhair
01/09/20
“As Blonde as it gets!” @hairbysaria using Color Wow. We’re obsessed. 🤤 What are you biggest blonde hair issues? 👩🏼 Comment below and we’ll try to help!
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