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Color Wow Dream Cocktail Kale-Infused Leave-In Strengthening Treatment bottle splashing through water, with text reading Resolution #2: Build Strength. Ad highlights reduced hair breakage by up to 50% in one blow dry and includes a Shop Now button. Color Wow Dream Cocktail Kale-Infused Leave-In Strengthening Treatment bottle splashing through water, with text reading Resolution #2: Build Strength. Ad highlights reduced hair breakage by up to 50% in one blow dry and includes a Shop Now button.

Color Wow travel-size hair care products arranged on a turquoise water background, alongside text reading Resolution #3: Embrace New Adventures and a Shop Now button. Image promotes Color Wow travel kits for styling on the go and includes a photo of two women in matching blue robes celebrating by the ocean. Color Wow travel-size hair care products arranged on a turquoise water background, alongside text reading Resolution #3: Embrace New Adventures and a Shop Now button. Image promotes Color Wow travel kits for styling on the go and includes a photo of two women in matching blue robes celebrating by the ocean.

Color Wow Dream Cocktail Carb-Infused Leave-In Thickening Treatment bottle with pump labeled WOW COLOR WOW and DREAM COCKTAIL, promotional text about thicker, fuller hair in one blow dry, SHOP NOW button, and before-and-after images labeled BEFORE and AFTER showing fuller blonde hair.

Resolution #6 Commit to Your Routine banner showing Color Wow Color Security Shampoo and Conditioner tubes held in hand in front of a pink WOW box, with text promoting subscribe and save, 5% savings, free shipping, and a SHOP NOW button.

Bold black text on a white background reads: “SHOP BY #HAIRGOALS.” Bold black text on a white background reads: “SHOP BY #HAIRGOALS.”

Model with long, full-bodied, voluminous brunette hair styled in loose waves, wearing a white top with black accents against a soft pink background. Bold black text above reads: “VOLUME.” Model with long, full-bodied, voluminous brunette hair styled in loose waves, wearing a white top with black accents against a soft pink background. Bold black text above reads: “VOLUME.”
Model with ultra-sleek, glossy, dark brown straight hair cascading down one side, posed with hand near chin against a soft lavender background. Bold black text above reads: “SMOOTH.” Model with ultra-sleek, glossy, dark brown straight hair cascading down one side, posed with hand near chin against a soft lavender background. Bold black text above reads: “SMOOTH.”
Model with long, voluminous, defined curls wearing a white button-up shirt against a dark gray background. Bold white text above reads: “CURL.” Model with long, voluminous, defined curls wearing a white button-up shirt against a dark gray background. Bold white text above reads: “CURL.”
Model with voluminous, glossy, golden blonde waves styled in a deep side part, wearing a sleeveless brown top against a pale lavender background. Bold black text above reads: “STRENGTH.” Model with voluminous, glossy, golden blonde waves styled in a deep side part, wearing a sleeveless brown top against a pale lavender background. Bold black text above reads: “STRENGTH.”

"It's no surprise that the brand has won more than 90 major beauty awards over the years, with Dream Coat alone responsible for 25 of those awards leaving women and men the world over saying "wow""

"When it comes to science-backed, innovative hair care, Color Wow reigns."

"It [Color Wow] may be one of the best hair care lines ever created, particularly in the shine-inducing, frizz-thwarting, and volume-boosting domains."

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
The Critical Wow Difference banner with text: We’ve identified over 70 commonly used ingredients that cause brassiness, dulling, and darkening of hair—and banned them all. Every product includes at least 2 levels of heat protection†. Icons with labels: Heat Protection, Cruelty-Free, Color-Safe, Sulfate-Free, Phthalate-Free, Paraben-Free. Small print: †Except Dream Filter, Color Security Shampoo, Hooked Shampoo, Snag-Free, Youth Juice, Insta-Wow and Root Cover Up. Pink background. The Critical Wow Difference banner with text: We’ve identified over 70 commonly used ingredients that cause brassiness, dulling, and darkening of hair—and banned them all. Every product includes at least 2 levels of heat protection†. Icons with labels: Heat Protection, Cruelty-Free, Color-Safe, Sulfate-Free, Phthalate-Free, Paraben-Free. Small print: †Except Dream Filter, Color Security Shampoo, Hooked Shampoo, Snag-Free, Youth Juice, Insta-Wow and Root Cover Up. Pink background.

Color Wow mission statement and ingredients

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