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In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now> In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now>

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Texas Hold 'Em Humidity Story May 2025

On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last. On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last.

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SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last. **Average results based on independent testing. SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last. **Average results based on independent testing.

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"It's no surprise that the brand has won more than 90 major beauty awards over the years, with Dream Coat alone responsible for 25 of those awards leaving women and men the world over saying "wow""

"When it comes to science-backed, innovative hair care, Color Wow reigns."

"It [Color Wow] may be one of the best hair care lines ever created, particularly in the shine-inducing, frizz-thwarting, and volume-boosting domains."

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
THE CRITICAL WOW DIFFERENCE • We put heat protection in everything† • We vet every ingredient for its impact on color • We innovate solutions that deliver results without negative side effects Heat Protection† Cruelty-Free Color-Safe Sulfate-Free Phthalate-Free Paraben-Free Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice Link leads through to About Us page THE CRITICAL WOW DIFFERENCE • We put heat protection in everything† • We vet every ingredient for its impact on color • We innovate solutions that deliver results without negative side effects Heat Protection† Cruelty-Free Color-Safe Sulfate-Free Phthalate-Free Paraben-Free Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice Link leads through to About Us page

Color Wow mission statement and ingredients

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Show us your style with #ColorWowHair

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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

C
colorwowhair
07/17/24
Your curls, your way 🌀🧬 @curlwowhair 🔐 The Secret Sauce in our entire Curl Wow line is our revolutionary Profaxil-18 Complex™ that breaks up large oil particles to allow for better dispersion and penetration. What does this mean 👀 You get all the benefits of rich oils - like Coconut, Jojoba, Pequi and more - without the heavy, greasy, crispy feel! 📸 @miloszhairstylist • @janilscoffee • @bellus_styles • @curly_beee • @beautybynikirae
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Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

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colorwowhair
06/24/24
“This Curl Wow line is like no other. I love the pre-poo detangler” ✨ 🔐 THE SECRET SAUCE 🔐 Our proprietary Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily, perfectly-defined results 🏆
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4.8 star rating

Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology

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4.7 star rating

Coco-Motion ~ Lubricating Curl Conditioner

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4.7 star rating

Flo-etry ~ Vital Natural Curly Hair Serum

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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

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4.6 star rating

Shook ~ Mix + Fix Bundling Curly Hair Spray

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colorwowhair
06/04/24
🙌 Meet your wash day MVPs THE SECRET SAUCE OF CURL WOW 🔐 Our proprietary Profaxil-18 Complex ™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily, perfectly-defined results everytime! 🧬🥼
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Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology

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4.7 star rating

Coco-Motion ~ Lubricating Curl Conditioner

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4.7 star rating

Flo-etry ~ Vital Natural Curly Hair Serum

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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

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4.6 star rating

Shook ~ Mix + Fix Bundling Curly Hair Spray

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colorwowhair
05/28/24
🗣️ My curls have been loving the Curl Wow collection these products help to keep my hair hydrated and healthy throughout the week! @hermela 💜 The secret sauce inside Curl Wow is our proprietary Profaxil-18 Complex™ this breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily, perfectly defined results every time 💫 #colorwowhair #curlwow #curlyhair #curlyhairroutine #washday #naturalhair
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4.8 star rating

Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology

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4.7 star rating

Coco-Motion ~ Lubricating Curl Conditioner

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4.7 star rating

Flo-etry ~ Vital Natural Curly Hair Serum

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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

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4.6 star rating

Shook ~ Mix + Fix Bundling Curly Hair Spray

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colorwowhair
04/30/24
“ Transforming my hair journey with these amazing curly hair products! Embracing every curl and wave with confidence. If you’re looking to enhance your natural curls, these are the magic potions you need! “ @jasstrology #CurlyHairMagic #EmbraceYourCurls #HairTransformation #curlyhairroutine #washngo #colorwowhair
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Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology

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4.7 star rating

Coco-Motion ~ Lubricating Curl Conditioner

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4.7 star rating

Flo-etry ~ Vital Natural Curly Hair Serum

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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

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4.6 star rating

Shook ~ Mix + Fix Bundling Curly Hair Spray

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colorwowhair
04/22/24
“The results speak for themselves” 😌 - @naeemahnaajidah 🔐 What’s the secret sauce in Curl Wow 🔐 Our proprietary Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily, perfectly-defined results every time 💜
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4.8 star rating

Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology

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4.7 star rating

Coco-Motion ~ Lubricating Curl Conditioner

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4.7 star rating

Flo-etry ~ Vital Natural Curly Hair Serum

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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

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4.6 star rating

Shook ~ Mix + Fix Bundling Curly Hair Spray

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colorwowhair
04/09/24
“ Curl Wow y’all did that” 🤯 - @rhyantru “You guys see the proof. My hair feels so soft. There’s no crunch. No flakes. These are here to stay” 💜 Feedback like this makes us jump for joy in Color Wow HQ 🤗
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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

C
colorwowhair
03/19/24
The best way to prevent breakage + shedding? 📣 Snag-Free is the savior, here’s why: 🌟Adds slip to curls before you shampoo for tangle-free, pain-free washing and a deeper, fresher clean 🧬 Vitamin-rich Pracaxi Oil defrizzes and lubricates curl surface 🥥 Coconut Oil helps moisturize to maximize slip and minimize breakage “If you show your curls love, they’ll love you back” @kendalldorsey1 💜
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4.8 star rating

Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology

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4.7 star rating

Coco-Motion ~ Lubricating Curl Conditioner

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4.7 star rating

Flo-etry ~ Vital Natural Curly Hair Serum

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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

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4.6 star rating

Shook ~ Mix + Fix Bundling Curly Hair Spray

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colorwowhair
02/23/24
Bouncy, juicy & weightless every time with Curl Wow🧬 “let me tell you the results speak for themselves” - @_iamvane_ 💜
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4.8 star rating

Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology

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4.7 star rating

Coco-Motion ~ Lubricating Curl Conditioner

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4.7 star rating

Flo-etry ~ Vital Natural Curly Hair Serum

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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

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4.7 star rating

Best Anti-Frizz Curl Styling Set

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4.8 star rating

Cleanse & Quench Wash Day Duo for Curly Hair

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colorwowhair
02/14/24
Curls that slap every single time 💓 Our Curl Wow products are powered by our “Naked Technology” so your curls are left moisturized, juicy and weightless. The secret is our Profaxil-18 Complex™ 🧬 that creates a micro-dispersion of oils that penetrate the hair shaft. No weight, no greasy residue, no crunch, and no rigid cast! Hair feels completely naked, not weighed 💝
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4.8 star rating

Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology

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4.7 star rating

Coco-Motion ~ Lubricating Curl Conditioner

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4.7 star rating

Flo-etry ~ Vital Natural Curly Hair Serum

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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

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4.6 star rating

Shook ~ Mix + Fix Bundling Curly Hair Spray

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colorwowhair
01/17/24
“I am shooketh! My curls are very happy and fluffy…I am speechless!” We love this reaction video from @primadonna_lana after using the a Curl Wow products! 😍 Have you tried any yet? Would you like to? Let us know below!
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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

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4.6 star rating

Snag-Free Detangler + FREE* Wide-Tooth Comb ($15 value)

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colorwowhair
12/01/23
Beautiful, bouncy juicy curls on @mariahclayton_ using Curl Wow’s naked technology for weightless hydration! Highlight- check out the slip Mariah gets after using Snagfree Detangler before washing! 🤯😍
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4.8 star rating

Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology

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4.7 star rating

Coco-Motion ~ Lubricating Curl Conditioner

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4.7 star rating

Flo-etry ~ Vital Natural Curly Hair Serum

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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

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4.6 star rating

Shook ~ Mix + Fix Bundling Curly Hair Spray

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colorwowhair
11/25/23
Keeps your hair “happy, juicy and thriving”! Love this Curl Wow review by @nathan.tap ! 💜
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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

C
colorwowhair
07/16/23
A detangler to make “wash day quicker than ever”! 👏 @aneishaalise Yup! Snag-free Pre-Shampoo Detangler gives you a crazy amount of slip to get through your tangles…or your kids’!!.. in seconds! 🙌🏼 Have you tried it? Know someone who would love it? 👇 #colorwowhair #curlyhairhacks #curlyhairtips Detangler, haircare tips and tricks, color wow, wash day, hair hacks, tangles, kids hair, curly hair, color wow, professional haircare
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4.8 star rating

Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology

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4.7 star rating

Coco-Motion ~ Lubricating Curl Conditioner

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4.7 star rating

Flo-etry ~ Vital Natural Curly Hair Serum

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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

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4.6 star rating

Shook ~ Mix + Fix Bundling Curly Hair Spray

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colorwowhair
04/26/23
5 Reasons Why Your Hair Gets Tangled! Tips from curly hair expert stylist @michellethompsonhair! Have you tried any products from our Curl Wow line yet? #curlwow tangledhair #curlyhairroutine #curlyhairtips
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4.8 star rating

Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology

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4.7 star rating

Coco-Motion ~ Lubricating Curl Conditioner

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4.7 star rating

Flo-etry ~ Vital Natural Curly Hair Serum

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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

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4.6 star rating

Shook ~ Mix + Fix Bundling Curly Hair Spray

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4.7 star rating

Best Anti-Frizz Curl Styling Set

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colorwowhair
03/16/23
Happy National Curl Crush Day ➿ Awakening your curls has never been easier thanks to the technology in Curl Wow 🏆 Our proprietary Profaxil-18 Complex™ moisturizes, defrizzes, and defines curls with new mico-dispersion technology!! There’s no weight, no greasy feel, no crunch and no rigid cast. Each formula optimizes moisture and minimizes breakage for super healthy, hydrated, springy results 💜 Available now @lookfantastic 🇬🇧
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4.8 star rating

Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology

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4.7 star rating

Coco-Motion ~ Lubricating Curl Conditioner

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4.7 star rating

Flo-etry ~ Vital Natural Curly Hair Serum

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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

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4.6 star rating

Shook ~ Mix + Fix Bundling Curly Hair Spray

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4.7 star rating

Best Anti-Frizz Curl Styling Set

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colorwowhair
03/07/23
Fellow curlies 😍 If your life has been an endless search for the ideal product combo to transform your hair into sexy bundled curls - your hunt is over! Forget about layering on heavy oils, creams, gels that leave your curls limp and greasy or rigid and crunchy!! Just look at @michellethompsonhair masterpiece created with FLO-ETRY serum and SHOOK styling spray! Both contain naked technology (our proprietary Profaxil-18 Complex™) which makes it possible to super-hydrate your curls and create defined bundles...without the weight, greasy feel or crunch 🎉 Save 💰 on this power couple!! Tap the pics to shop now 💜
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4.8 star rating

Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology

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4.7 star rating

Coco-Motion ~ Lubricating Curl Conditioner

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4.7 star rating

Flo-etry ~ Vital Natural Curly Hair Serum

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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

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4.6 star rating

Shook ~ Mix + Fix Bundling Curly Hair Spray

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4.7 star rating

Best Anti-Frizz Curl Styling Set

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colorwowhair
02/28/23
WELCOME TO THE NEW ERA OF “NAKED TECHNOLOGY” 😏 Curl Wow is a complete departure from typical curl products that leave heavy, greasy coatings on hair or lock curls into brittle, crispy, rigid formation. For the first time, scientifically-advanced “Naked Technology,” featuring proprietary Profaxil-18TM Complex, makes it possible to achieve super-hydrated, bundled curls that look and feel like nothing’s on the hair 🪄 We’re obsessed with these results from @briannalwright 👑
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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

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colorwowhair
02/20/23
🚨Stop damaging your curls🚨 No more knots or matted, mangled curls when your shampoo!! Snag-Free Pre-Shampoo Detangler adds slip to curls before you shampoo for tangle-free washing and a deeper, fresher clean 🫧 Vitamin-rich Pracaxi Oil defrizzes and lubricates curl surface, while Coconut Oil helps moisturize to maximize slip and minimize breakage and reduce shedding 🏆
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4.8 star rating

Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology

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4.7 star rating

Coco-Motion ~ Lubricating Curl Conditioner

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4.7 star rating

Flo-etry ~ Vital Natural Curly Hair Serum

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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

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4.6 star rating

Shook ~ Mix + Fix Bundling Curly Hair Spray

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4.7 star rating

Best Anti-Frizz Curl Styling Set

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  • Product image of Coco-Motion ~ Lubricating Curl Conditioner
  • Product image of Flo-etry ~ Vital Natural Curly Hair Serum
  • Product image of Snag-Free ~ Pre-Shampoo Detangler For Curly Hair
  • Product image of Shook ~ Mix + Fix Bundling Curly Hair Spray
  • Product image of Best Anti-Frizz Curl Styling Set
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colorwowhair
02/06/23
“THE PERFECT CURL COMBO” @michellethompsonhair To create these soft, touchable curls I used the Curl Wow Floerty and Shook combo... whilst separating each bundled curl to create volume, I use the pop and lock to seal each curl and add a beautiful shine 💜 The ultimate curl styling “power couple” for super-hydrated, silky-soft, weightless, defined, frizz-free curls. No weight, no greasiness, no crunch. Clinically proven: 84% less frizz in high humidity 🏆
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4.8 star rating

Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology

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4.7 star rating

Coco-Motion ~ Lubricating Curl Conditioner

Image link to product page
4.7 star rating

Flo-etry ~ Vital Natural Curly Hair Serum

Image link to product page
4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

Image link to product page
4.6 star rating

Shook ~ Mix + Fix Bundling Curly Hair Spray

Image link to product page
4.7 star rating

Best Anti-Frizz Curl Styling Set

Other tagged products

  • Product image of Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology
  • Product image of Coco-Motion ~ Lubricating Curl Conditioner
  • Product image of Flo-etry ~ Vital Natural Curly Hair Serum
  • Product image of Snag-Free ~ Pre-Shampoo Detangler For Curly Hair
  • Product image of Shook ~ Mix + Fix Bundling Curly Hair Spray
  • Product image of Best Anti-Frizz Curl Styling Set
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colorwowhair
01/19/23
@mrgilesrobinson spills his secret to achieving these gorgeous curls 🌀 With Curl Wow, there’s no weight, no greasy feel, no stiffness, or stickiness just look at these results 🤩 Have a question for our Global educator? Pop it in the box below to chat with Giles ❕
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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

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colorwowhair
11/30/22
Pain Free Wash Days 🌀 Snag-Free Pre-Shampoo Detangler adds slip to curls before you shampoo for tangle-free washing and a deeper, fresher clean 🫧 Vitamin-rich Pracaxi Oil defrizzes and lubricates curl surface & coconut oil helps moisturise to maximise slip and minimise breakage 🏆 Grab yours with a FREE wide tooth comb, while supplies last 🤩 🎥 @najah_maybe
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