Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards
< SHOP NOW > Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards
< SHOP NOW >

Dream Coat Spotlight Homepage Banner May 2025

In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now> In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now>

Dream Coat Gail Car Video May 2025

82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity. 82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity.

Texas Hold 'Em Humidity Story May 2025

On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last. On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last.

One Minute Transformation Smoothing Story May 2025

SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last.
 **Average results based on independent testing. SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last.
 **Average results based on independent testing.

Anti-Frizz Duo May 2025

Viral Faves that have everyone obsessed Viral Faves that have everyone obsessed

Viral Faves May 2025

Find your personal WOW
Take our hair quiz
Get a FREE* full size Color Wow Shampoo
With purchase of your routine bundle
< START NOW! > Find your personal WOW
Take our hair quiz
Get a FREE* full size Color Wow Shampoo
With purchase of your routine bundle
< START NOW! >

Quiz Banner Refresh May 2025

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
THE CRITICAL WOW DIFFERENCE
• We put heat protection in everything†
• We vet every ingredient for its impact on color
• We innovate solutions that deliver results without negative side effects

Heat Protection†
Cruelty-Free
Color-Safe
Sulfate-Free
Phthalate-Free
Paraben-Free

Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice
Link leads through to About Us page THE CRITICAL WOW DIFFERENCE
• We put heat protection in everything†
• We vet every ingredient for its impact on color
• We innovate solutions that deliver results without negative side effects

Heat Protection†
Cruelty-Free
Color-Safe
Sulfate-Free
Phthalate-Free
Paraben-Free

Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice
Link leads through to About Us page

Color Wow mission statement and ingredients

Show us your style with #ColorWowHair

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curlwowhair
07/30/24
We’re loving @asalamalika’s curl routine! 🩵 She’s bringing the bounce back to her curls with our Hooked shampoo, Cocomotion conditioner, and Flo-etry serum! #curlwow #lovecurlwow #colorwowhair #curlygirlsummer #CurlyHair #SummerCurlyHair #hydratinghaircare #curlyhairroutine #curlysummer #curlyhairroutine
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colorwowhair
07/17/24
Your curls, your way 🌀🧬 @curlwowhair 🔐 The Secret Sauce in our entire Curl Wow line is our revolutionary Profaxil-18 Complex™ that breaks up large oil particles to allow for better dispersion and penetration. What does this mean 👀 You get all the benefits of rich oils - like Coconut, Jojoba, Pequi and more - without the heavy, greasy, crispy feel! 📸 @miloszhairstylist • @janilscoffee • @bellus_styles • @curly_beee • @beautybynikirae
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colorwowhair
07/17/24
Your curls, your way 🌀🧬 @curlwowhair 🔐 The Secret Sauce in our entire Curl Wow line is our revolutionary Profaxil-18 Complex™ that breaks up large oil particles to allow for better dispersion and penetration. What does this mean 👀 You get all the benefits of rich oils - like Coconut, Jojoba, Pequi and more - without the heavy, greasy, crispy feel! 📸 @miloszhairstylist • @janilscoffee • @bellus_styles • @curly_beee • @beautybynikirae
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colorwowhair
07/02/24
“Curl Wow y’all did that” @rhyantru “You guys see the proof. My hair feels so soft. There’s no crunch. No flakes. These are here to stay” Feedback like this makes us jump for joy in Color Wow HQ #colorwow #curlyhair #curlyhairtutorial #curlyhairstyling #curlyhairtips
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colorwowhair
06/04/24
🙌 Meet your wash day MVPs THE SECRET SAUCE OF CURL WOW 🔐 Our proprietary Profaxil-18 Complex ™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily, perfectly-defined results everytime! 🧬🥼
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colorwowhair
05/28/24
🗣️ My curls have been loving the Curl Wow collection these products help to keep my hair hydrated and healthy throughout the week! @hermela 💜 The secret sauce inside Curl Wow is our proprietary Profaxil-18 Complex™ this breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily, perfectly defined results every time 💫 #colorwowhair #curlwow #curlyhair #curlyhairroutine #washday #naturalhair
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colorwowhair
05/06/24
@itsdavianaa puts Curl Wow to the test & the results do not disappoint 🧬🥼 💜
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colorwowhair
04/30/24
“ Transforming my hair journey with these amazing curly hair products! Embracing every curl and wave with confidence. If you’re looking to enhance your natural curls, these are the magic potions you need! “ @jasstrology #CurlyHairMagic #EmbraceYourCurls #HairTransformation #curlyhairroutine #washngo #colorwowhair
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colorwowhair
04/22/24
“The results speak for themselves” 😌 - @naeemahnaajidah 🔐 What’s the secret sauce in Curl Wow 🔐 Our proprietary Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily, perfectly-defined results every time 💜
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colorwowhair
04/18/24
The IT girl curly routine 💜 @michixo__ Perfectly bundled, bouncy, juicy curls that look and feel totally natural, totally naked... like nothing is on your hair! Curl Wow’s “Naked Technology” (aka our proprietary Profaxil-18 Complex T™) uses completely new micro-dispersion technology to moisturise, defrizz and define curls so there’s no weight, no greasy feel, no crunch and no rigid cast 🧬🔬
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colorwowhair
04/09/24
“ Curl Wow y’all did that” 🤯 - @rhyantru “You guys see the proof. My hair feels so soft. There’s no crunch. No flakes. These are here to stay” 💜 Feedback like this makes us jump for joy in Color Wow HQ 🤗
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colorwowhair
04/02/24
Curls that look & feel good 💜 Discover the secret to silky, smooth curls with Curl Wow. Say no to crunch and yes to luscious locks!!! Curl Wow’s “Naked Technology” our proprietary Profaxil-18 Complex™ moisturizes, defrizzes, and defines curls! We can’t get enough of these results @diacobra 🧬🥼
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colorwowhair
02/23/24
Bouncy, juicy & weightless every time with Curl Wow🧬 “let me tell you the results speak for themselves” - @_iamvane_ 💜
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colorwowhair
02/14/24
Curls that slap every single time 💓 Our Curl Wow products are powered by our “Naked Technology” so your curls are left moisturized, juicy and weightless. The secret is our Profaxil-18 Complex™ 🧬 that creates a micro-dispersion of oils that penetrate the hair shaft. No weight, no greasy residue, no crunch, and no rigid cast! Hair feels completely naked, not weighed 💝
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colorwowhair
01/17/24
“I am shooketh! My curls are very happy and fluffy…I am speechless!” We love this reaction video from @primadonna_lana after using the a Curl Wow products! 😍 Have you tried any yet? Would you like to? Let us know below!
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colorwowhair
12/24/23
Healthy scalp= healthy hair! Listen to the owner of @urbanbloomcurls explain the importance of using the right shampoo and why she chooses Curl Wow Hooked Shampoo for her clients. This is more critical than you may know! 👆
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colorwowhair
11/25/23
Keeps your hair “happy, juicy and thriving”! Love this Curl Wow review by @nathan.tap ! 💜
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colorwowhair
11/08/23
Curl Wow is that “new girl on the block”! @pam1819 Check out these results! Weightless, juicy curls with no crunch! 😍
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colorwowhair
05/17/23
Natural curls, no filter perfection! 💫 @itsbreebush used Curl Wow’s naked technology to give her those juicy, weighty curls. 🤩 Curly friends, Have you tried anything from our new line yet!?
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colorwowhair
04/26/23
5 Reasons Why Your Hair Gets Tangled! Tips from curly hair expert stylist @michellethompsonhair! Have you tried any products from our Curl Wow line yet? #curlwow tangledhair #curlyhairroutine #curlyhairtips
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colorwowhair
03/16/23
Happy National Curl Crush Day ➿ Awakening your curls has never been easier thanks to the technology in Curl Wow 🏆 Our proprietary Profaxil-18 Complex™ moisturizes, defrizzes, and defines curls with new mico-dispersion technology!! There’s no weight, no greasy feel, no crunch and no rigid cast. Each formula optimizes moisture and minimizes breakage for super healthy, hydrated, springy results 💜 Available now @lookfantastic 🇬🇧
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colorwowhair
03/07/23
Fellow curlies 😍 If your life has been an endless search for the ideal product combo to transform your hair into sexy bundled curls - your hunt is over! Forget about layering on heavy oils, creams, gels that leave your curls limp and greasy or rigid and crunchy!! Just look at @michellethompsonhair masterpiece created with FLO-ETRY serum and SHOOK styling spray! Both contain naked technology (our proprietary Profaxil-18 Complex™) which makes it possible to super-hydrate your curls and create defined bundles...without the weight, greasy feel or crunch 🎉 Save 💰 on this power couple!! Tap the pics to shop now 💜
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colorwowhair
03/07/23
Fellow curlies 😍 If your life has been an endless search for the ideal product combo to transform your hair into sexy bundled curls - your hunt is over! Forget about layering on heavy oils, creams, gels that leave your curls limp and greasy or rigid and crunchy!! Just look at @michellethompsonhair masterpiece created with FLO-ETRY serum and SHOOK styling spray! Both contain naked technology (our proprietary Profaxil-18 Complex™) which makes it possible to super-hydrate your curls and create defined bundles...without the weight, greasy feel or crunch 🎉 Save 💰 on this power couple!! Tap the pics to shop now 💜
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colorwowhair
02/28/23
WELCOME TO THE NEW ERA OF “NAKED TECHNOLOGY” 😏 Curl Wow is a complete departure from typical curl products that leave heavy, greasy coatings on hair or lock curls into brittle, crispy, rigid formation. For the first time, scientifically-advanced “Naked Technology,” featuring proprietary Profaxil-18TM Complex, makes it possible to achieve super-hydrated, bundled curls that look and feel like nothing’s on the hair 🪄 We’re obsessed with these results from @briannalwright 👑
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colorwowhair
02/06/23
“THE PERFECT CURL COMBO” @michellethompsonhair To create these soft, touchable curls I used the Curl Wow Floerty and Shook combo... whilst separating each bundled curl to create volume, I use the pop and lock to seal each curl and add a beautiful shine 💜 The ultimate curl styling “power couple” for super-hydrated, silky-soft, weightless, defined, frizz-free curls. No weight, no greasiness, no crunch. Clinically proven: 84% less frizz in high humidity 🏆
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colorwowhair
01/19/23
@mrgilesrobinson spills his secret to achieving these gorgeous curls 🌀 With Curl Wow, there’s no weight, no greasy feel, no stiffness, or stickiness just look at these results 🤩 Have a question for our Global educator? Pop it in the box below to chat with Giles ❕
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