Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards < SHOP NOW > Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards < SHOP NOW >

Dream Coat Spotlight Homepage Banner May 2025

Best Sellers

Shop our favorites with over 50,000 5-star reviews

In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now> In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now>

Dream Coat Gail Car Video May 2025

82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity. 82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity.

Texas Hold 'Em Humidity Story May 2025

On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last. On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last.

One Minute Transformation Smoothing Story May 2025

SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last. **Average results based on independent testing. SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last. **Average results based on independent testing.

Anti-Frizz Duo May 2025

Viral Faves that have everyone obsessed Viral Faves that have everyone obsessed

Viral Faves May 2025

Money Mist Leave-in Conditioner Multitasking leave-in conditioner for all hair types. <shop now> Money Mist Leave-in Conditioner Multitasking leave-in conditioner for all hair types. <shop now>
Style on Steroids texture + finishing spray. Instant big hair + sexy texture. heat protectant. <shop now> Style on Steroids texture + finishing spray. Instant big hair + sexy texture. heat protectant. <shop now>
Dream Cocktail Carb-infused. Blow dry boost for instantly thicker hair. Heat protectant. <shop now> Dream Cocktail Carb-infused. Blow dry boost for instantly thicker hair. Heat protectant. <shop now>
Dream Coat for Curly Hair – 1-step solution for frizz-free, crunch-free curls. <SHOP NOW> Dream Coat for Curly Hair – 1-step solution for frizz-free, crunch-free curls. <SHOP NOW>
Your favorites shipped FREE Stock up on value sets + super sizes in our Ship-Free Shop < SHOP NOW > Your favorites shipped FREE Stock up on value sets + super sizes in our Ship-Free Shop < SHOP NOW >

Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! > Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! >

Quiz Banner Refresh May 2025

"It's no surprise that the brand has won more than 90 major beauty awards over the years, with Dream Coat alone responsible for 25 of those awards leaving women and men the world over saying "wow""

"When it comes to science-backed, innovative hair care, Color Wow reigns."

"It [Color Wow] may be one of the best hair care lines ever created, particularly in the shine-inducing, frizz-thwarting, and volume-boosting domains."

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
THE CRITICAL WOW DIFFERENCE • We put heat protection in everything† • We vet every ingredient for its impact on color • We innovate solutions that deliver results without negative side effects Heat Protection† Cruelty-Free Color-Safe Sulfate-Free Phthalate-Free Paraben-Free Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice Link leads through to About Us page THE CRITICAL WOW DIFFERENCE • We put heat protection in everything† • We vet every ingredient for its impact on color • We innovate solutions that deliver results without negative side effects Heat Protection† Cruelty-Free Color-Safe Sulfate-Free Phthalate-Free Paraben-Free Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice Link leads through to About Us page

Color Wow mission statement and ingredients

Trending Blogs

Q&A YOUR BEST DREAM COAT RESULTS... EVERY TIME! Q&A YOUR BEST DREAM COAT RESULTS... EVERY TIME!

Q&A: How to Use Color Wow Dream Coat like a Pro
Q&A ONE-MINUTE TRANSFORMATION Q&A ONE-MINUTE TRANSFORMATION

Q&A: How to Use One-Minute Transformation like a Pro
Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray

Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray

Hair Porosity 101: What Is It & What Type Do You Have?

Show us your style with #ColorWowHair

Image link to product page
4.9 star rating

Money Mist

C
colorwowhair
04/19/25
Money Mist = A product that does it all✨ Detangle, defrizz, and shine in seconds. Lightweight leave-in for that luxe, healthy look. Heat & UV protection included. Your hair’s new BFF💞  #ColorWow #MoneyMist #HairGoals #FrizzFree #GlossyHair #LeaveInConditioner
READ MORE...
READ LESS
Was this review helpful?
0
0
Image link to product page
4.9 star rating

Money Mist

C
colorwowhair
03/12/25
Healthy hair inside & out 🤗 Struggling with dry, brittle hair? Money Mist leave-in conditioner is your instant refreshe magic strengthening, hydrating,land bringing your strands back to life 🌟💪
READ MORE...
READ LESS
Was this review helpful?
0
0
Image link to product page
4.9 star rating

Money Mist

C
colorwowhair
02/01/25
Can you spot the difference 👀 Imagine having a genie in a bottle - one that grants all your hair wishes ✨That’s what Money Mist does for you! With just a few spritzes, it detangles, strengthens, moisturises, defrizzes... delivering a whole new head of luxe, healthy-looking hair!🧞‍♀️🔮
READ MORE...
READ LESS
Was this review helpful?
0
0
Image link to product page
4.9 star rating

Money Mist

C
colorwowhair
01/24/25
Money Mist = Magic Mist @chrisappleton1 🩵 Say hello to your daily leave-in conditioner ✨Money Mist is a power detangler and ultra-luxe hydrator!! BONUS BENEFITS 👀 Money Mist also offers heat protection and UV protection, and it’s clinically proven to reduce breakage by 69% and frizz by 81%* in just one blow dry 😇
READ MORE...
READ LESS
Was this review helpful?
0
0
Image link to product page
4.9 star rating

Money Mist

C
colorwowhair
09/14/24
😬 Is your hair feeling a little too crispy?! Money Mist is the PRO at eliminating dehydration-bringing moisture back, boosting shine, and turning those dry, crispy ends into silky, smooth strong strands with just one mist! Look at @laurenaamara results 😱✨ Ready to ditch the crunch and get that hydrated, glossy look your hair deserves? 💦 🩵
READ MORE...
READ LESS
Was this review helpful?
4
0
Image link to product page
4.9 star rating

Money Mist

C
colorwowhair
08/31/24
🗣️The beauty industry has been raving about Money Mist!!! Since launching just months ago, this frizz-fighting, shine-supplying leave-in conditioner has quickly earned the admiration of beauty insiders and top industry awards & with these results you can see why 🤯🩵🏆💸 🎬 @kala_wetzel
READ MORE...
READ LESS
Was this review helpful?
0
0
Image link to product page
4.9 star rating

Chris Appleton + Color Wow Money Masque

Image link to product page
4.9 star rating

Money Mist

Other tagged products

  • Product image of Chris Appleton + Color Wow Money Masque
  • Product image of Money Mist
  • SHOW MORE
    SHOW LESS
C
colorwowhair
07/25/24
Lets do a 90’s glossy, expensive-looking blowout style with ‘Money Mist’ + ‘Money Masque’ 👏🏼🥹🩵💸💦 this is my GO TO hair and it turns out perfect every single time - @rebekahwithlove
READ MORE...
READ LESS
Was this review helpful?
1
0
Image link to product page
4.9 star rating

Money Mist

C
colorwowhair
05/29/24
A leave-in ALL hair types can belive in 😏 From instant sellout to viral sensation, our new Money Mist is like a genie in a bottle for ALL hair types - instantly adapting to your hair’s individual needs for expensive-looking results EVERYTIME! 🧞‍♀️✨
READ MORE...
READ LESS
Was this review helpful?
1
0
Image link to product page
4.9 star rating

Money Mist

C
colorwowhair
05/13/24
Fix dry hair in a flash ⚡️ Money Mist’s lightweight formula & effortless application deeply hydrates + lubricates for increased elasticity! In just one use Money Mist reduces breakage by 69%* + revive’s curls to juicy hydrated bundles 🩵 Available @sephora
READ MORE...
READ LESS
Was this review helpful?
4
0
Image link to product page
4.9 star rating

Money Mist

C
colorwowhair
05/07/24
This is why Money Mist makes every hair type feel like a million bucks 💸✨ • FINE strands are plumped, with added body • COARSE strands are softer, smoother • FRIZZY strands are silkier and smoother • DRY strands are hydrated and less brittle • DAMAGED strands are fortified, more elastic If you’re ready for an instant transformation grab yours now @sephora 🩵
READ MORE...
READ LESS
Was this review helpful?
2
0
Image link to product page
4.9 star rating

Money Mist

C
colorwowhair
04/14/24
Strong strands to the core 💪 Money Mist takes hair from Rags to Riches a key ingredient is Baobab extract! Derived from the “Tree of Life,” helps to repair damage and increase hair strength! This leave in conditioner is a priceless asset for those who value the currency of strong & subtle locks 🩵✨
READ MORE...
READ LESS
Was this review helpful?
2
0
Image link to product page
4.9 star rating

Money Mist

C
colorwowhair
04/10/24
Let’s dive into the power of Money Mist 🩵 🧪Hydrolyzed vegetable protein penetrates to moisturize and strengthen inside hair strands; smooths the cuticle to reduce friction and gives hair swingy, fluidity of motion. 🩵Blue Sea Kale: Rich in amino and sulfur to help repair hair’s inner bonds. 🌿Irish Moss /Red Algae: Botanicals are both sources of amino acids and antioxidants. 🧬Sugar Kelp: Contains alginates, which helps dehydrated hair hold vital water Available @sephora
READ MORE...
READ LESS
Was this review helpful?
1
0
Image link to product page
4.9 star rating

Money Mist

C
colorwowhair
04/04/24
You sold us out in one week 🤯 ❕You heard it here first, Money Mist is officially back in stock ( for now ) ❕ Take your hair from rags > riches 💸 Money Mist has been clinically proven to reduce breakage by 69% and to decrease frizz by 82% 🥼🔬🧪 We will be diving deeper into the benefits and ingredients over the next few weeks! Don’t miss out, grab yours now 🩵
READ MORE...
READ LESS
Was this review helpful?
0
0
Image link to product page
4.9 star rating

Money Mist

C
colorwowhair
02/26/24
Hydrate your curls with Color Wow’s latest innovation: Money Mist 💸✨ Achieve stronger, bouncier, healthier lightweight curls with our leave-in conditioner! If you love Money Masque you’re going to LOVE Money Mist, but don’t just take our word for it 👀 🩵
READ MORE...
READ LESS
Was this review helpful?
2
0
Image link to product page
4.9 star rating

Money Mist

C
colorwowhair
02/22/24
Money Masque had a baby!! Our NEW Money Mist will transform any head of hair for silkier, softer, stronger, and smoother strands PLUS, an independent study results provided... 🌟69% less breakage after ONE use 🌟81% less frizz after ONE use This is truly the leave-in you can believe in 🤗
READ MORE...
READ LESS
Was this review helpful?
5
0
Image link to product page
4.9 star rating

Money Mist

C
colorwowhair
02/20/24
Money Masque had a baby! 🍼👶 Our NEW Money Mist will transform any head of hair for silkier, softer, stronger, and smoother strands 👏 PLUS, in an independent study results provided... 🌟69% less breakage after ONE use 🌟81% less frizz after ONE use This is truly the leave-in you can believe in! 🤗 #colorwow #moneymist #leaveinconditioner #leaveintreatment #detangler #healthyhair
READ MORE...
READ LESS
Was this review helpful?
4
0

Slideshow

Slide controls