Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards < SHOP NOW > Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards < SHOP NOW >

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Shop our favorites with over 50,000 5-star reviews

In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now> In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now>

Dream Coat Gail Car Video May 2025

82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity. 82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity.

Texas Hold 'Em Humidity Story May 2025

On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last. On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last.

One Minute Transformation Smoothing Story May 2025

SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last. **Average results based on independent testing. SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last. **Average results based on independent testing.

Anti-Frizz Duo May 2025

Viral Faves that have everyone obsessed Viral Faves that have everyone obsessed

Viral Faves May 2025

Money Mist Leave-in Conditioner Multitasking leave-in conditioner for all hair types. <shop now> Money Mist Leave-in Conditioner Multitasking leave-in conditioner for all hair types. <shop now>
Style on Steroids texture + finishing spray. Instant big hair + sexy texture. heat protectant. <shop now> Style on Steroids texture + finishing spray. Instant big hair + sexy texture. heat protectant. <shop now>
Dream Cocktail Carb-infused. Blow dry boost for instantly thicker hair. Heat protectant. <shop now> Dream Cocktail Carb-infused. Blow dry boost for instantly thicker hair. Heat protectant. <shop now>
Dream Coat for Curly Hair – 1-step solution for frizz-free, crunch-free curls. <SHOP NOW> Dream Coat for Curly Hair – 1-step solution for frizz-free, crunch-free curls. <SHOP NOW>
Your favorites shipped FREE Stock up on value sets + super sizes in our Ship-Free Shop < SHOP NOW > Your favorites shipped FREE Stock up on value sets + super sizes in our Ship-Free Shop < SHOP NOW >

Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! > Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! >

Quiz Banner Refresh May 2025

"It's no surprise that the brand has won more than 90 major beauty awards over the years, with Dream Coat alone responsible for 25 of those awards leaving women and men the world over saying "wow""

"When it comes to science-backed, innovative hair care, Color Wow reigns."

"It [Color Wow] may be one of the best hair care lines ever created, particularly in the shine-inducing, frizz-thwarting, and volume-boosting domains."

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
THE CRITICAL WOW DIFFERENCE • We put heat protection in everything† • We vet every ingredient for its impact on color • We innovate solutions that deliver results without negative side effects Heat Protection† Cruelty-Free Color-Safe Sulfate-Free Phthalate-Free Paraben-Free Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice Link leads through to About Us page THE CRITICAL WOW DIFFERENCE • We put heat protection in everything† • We vet every ingredient for its impact on color • We innovate solutions that deliver results without negative side effects Heat Protection† Cruelty-Free Color-Safe Sulfate-Free Phthalate-Free Paraben-Free Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice Link leads through to About Us page

Color Wow mission statement and ingredients

Trending Blogs

Q&A YOUR BEST DREAM COAT RESULTS... EVERY TIME! Q&A YOUR BEST DREAM COAT RESULTS... EVERY TIME!

Q&A: How to Use Color Wow Dream Coat like a Pro
Q&A ONE-MINUTE TRANSFORMATION Q&A ONE-MINUTE TRANSFORMATION

Q&A: How to Use One-Minute Transformation like a Pro
Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray

Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray

Hair Porosity 101: What Is It & What Type Do You Have?

Show us your style with #ColorWowHair

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4.8 star rating

Cleanse & Quench Wash Day Duo for Curly Hair

C
curlwowhair
08/16/24
Hidrata tus rizos con Curl Wow’s Coco-Motion y Flo-etry! Este par es perfecto para rizos súper hidratados, suaves, sin peso, definidos y sin frizz. // Wake up your curls & bring the bounce back with Curl Wow’s Coco-motion & Flo-etry! This pair is perfect for super hydrated, silky-soft, weightless, defined, frizz-free curls. No weight, no greasiness, no crunch! @gkccouture_ #pelorizado #pelorizadonatural #pelorizo #rizosperfectos #rizoslatinos #rizosdefinidos #pelorizo #cabellorizado #cabellorizadonatural #curlwow #colorwowhair
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4.8 star rating

Cleanse & Quench Wash Day Duo for Curly Hair

C
curlwowhair
08/14/24
Thirsty curls, meet your match! 💦 @michixo__ is bringing back the bounce with the ultimate curl revival routine, featuring our entire product lineup! #curlwow #colorwowhair #curlyhairroutine #curlyproducts #curlrefresh #hydratedcurls
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4.7 star rating

Best Anti-Frizz Curl Styling Set

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4.8 star rating

Cleanse & Quench Wash Day Duo for Curly Hair

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curlwowhair
08/07/24
Us after seeing these results: 😍😍😍 We’re obsessed with @robynberd’s defined curls after using our Hydrate & Style bundle ft. Flo-etry & Shook! #curlwow #lovecurlwow #curlyhairroutine #washdayresults #softcurlsandwaves #softcurls #definedcurls
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4.8 star rating

Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology

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4.7 star rating

Coco-Motion ~ Lubricating Curl Conditioner

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4.7 star rating

Flo-etry ~ Vital Natural Curly Hair Serum

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4.6 star rating

Snag-Free ~ Pre-Shampoo Detangler For Curly Hair

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4.7 star rating

Best Anti-Frizz Curl Styling Set

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4.8 star rating

Cleanse & Quench Wash Day Duo for Curly Hair

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  • Product image of Coco-Motion ~ Lubricating Curl Conditioner
  • Product image of Flo-etry ~ Vital Natural Curly Hair Serum
  • Product image of Snag-Free ~ Pre-Shampoo Detangler For Curly Hair
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colorwowhair
02/14/24
Curls that slap every single time 💓 Our Curl Wow products are powered by our “Naked Technology” so your curls are left moisturized, juicy and weightless. The secret is our Profaxil-18 Complex™ 🧬 that creates a micro-dispersion of oils that penetrate the hair shaft. No weight, no greasy residue, no crunch, and no rigid cast! Hair feels completely naked, not weighed 💝
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4.8 star rating

Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology

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4.7 star rating

Best Anti-Frizz Curl Styling Set

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4.8 star rating

Cleanse & Quench Wash Day Duo for Curly Hair

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  • Product image of Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology
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C
colorwowhair
11/08/23
Curl Wow is that “new girl on the block”! @pam1819 Check out these results! Weightless, juicy curls with no crunch! 😍
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