Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards < SHOP NOW > Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards < SHOP NOW >

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In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now> In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now>

Dream Coat Gail Car Video May 2025

82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity. 82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity.

Texas Hold 'Em Humidity Story May 2025

On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last. On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last.

One Minute Transformation Smoothing Story May 2025

SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last. **Average results based on independent testing. SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last. **Average results based on independent testing.

Anti-Frizz Duo May 2025

Viral Faves that have everyone obsessed Viral Faves that have everyone obsessed

Viral Faves May 2025

Money Mist Leave-in Conditioner Multitasking leave-in conditioner for all hair types. <shop now> Money Mist Leave-in Conditioner Multitasking leave-in conditioner for all hair types. <shop now>
Style on Steroids texture + finishing spray. Instant big hair + sexy texture. heat protectant. <shop now> Style on Steroids texture + finishing spray. Instant big hair + sexy texture. heat protectant. <shop now>
Dream Cocktail Carb-infused. Blow dry boost for instantly thicker hair. Heat protectant. <shop now> Dream Cocktail Carb-infused. Blow dry boost for instantly thicker hair. Heat protectant. <shop now>
Dream Coat for Curly Hair – 1-step solution for frizz-free, crunch-free curls. <SHOP NOW> Dream Coat for Curly Hair – 1-step solution for frizz-free, crunch-free curls. <SHOP NOW>
Your favorites shipped FREE Stock up on value sets + super sizes in our Ship-Free Shop < SHOP NOW > Your favorites shipped FREE Stock up on value sets + super sizes in our Ship-Free Shop < SHOP NOW >

Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! > Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! >

Quiz Banner Refresh May 2025

"It's no surprise that the brand has won more than 90 major beauty awards over the years, with Dream Coat alone responsible for 25 of those awards leaving women and men the world over saying "wow""

"When it comes to science-backed, innovative hair care, Color Wow reigns."

"It [Color Wow] may be one of the best hair care lines ever created, particularly in the shine-inducing, frizz-thwarting, and volume-boosting domains."

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
THE CRITICAL WOW DIFFERENCE • We put heat protection in everything† • We vet every ingredient for its impact on color • We innovate solutions that deliver results without negative side effects Heat Protection† Cruelty-Free Color-Safe Sulfate-Free Phthalate-Free Paraben-Free Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice Link leads through to About Us page THE CRITICAL WOW DIFFERENCE • We put heat protection in everything† • We vet every ingredient for its impact on color • We innovate solutions that deliver results without negative side effects Heat Protection† Cruelty-Free Color-Safe Sulfate-Free Phthalate-Free Paraben-Free Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice Link leads through to About Us page

Color Wow mission statement and ingredients

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Q&A YOUR BEST DREAM COAT RESULTS... EVERY TIME! Q&A YOUR BEST DREAM COAT RESULTS... EVERY TIME!

Q&A: How to Use Color Wow Dream Coat like a Pro
Q&A ONE-MINUTE TRANSFORMATION Q&A ONE-MINUTE TRANSFORMATION

Q&A: How to Use One-Minute Transformation like a Pro
Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray

Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray

Hair Porosity 101: What Is It & What Type Do You Have?

Show us your style with #ColorWowHair

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4.8 star rating

Youth Juice Collagen Scalp Treatment

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colorwowhair
11/23/24
1 wish? Thicker fuller looking hair? Shedding reduced by up to 90%? Granted!! Youth Juice is your answer created by our multi award winner chemist Dr Joe Cincotta. 🤯💫
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Youth Juice Collagen Scalp Treatment

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colorwowhair
10/22/24
We love Hoda and we love that Hoda loves Color Wow! Have you tried Youth Juice yet? Clinically proven to reduce shedding by up to 90% for visibly thicker looking hair! 😍
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Youth Juice Collagen Scalp Treatment

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colorwowhair
10/01/24
I mean…the before and after speak for themselves! 🤯 Have you started using our latest launch Youth Juice? If you’re using anti aging products for your skin and forgetting your scalp…🫣 Your scalp ages 6X FASTER than your skin on your face! When that happens your hair follicles shrink causing strands to be thinner, pllus shedding increases! 🫤 Youth Juice is clinically proven to reduce shedding by 90%!
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Youth Juice Collagen Scalp Treatment

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colorwowhair
09/06/24
😖 Finding wads of hair in your brush? Seeing more exposed scalp in your part? Hair loss can happen when your scalp isn’t in optimal condition to foster thick, strong, resilient strands firmly anchored in follicles. Youth Juice helps keep your scalp... and hair! in its prime. Dr. Joe Cincotta, says “it’s a totally new approach to “anti-thinning” with a formula that helps protect and support collagen while helping to improve the condition of the scalp” ✨🪄 Youth Juice now available @lookfantastic 🇬🇧
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colorwowhair
08/25/24
🤯 Winning against thinning!! Finding wads of hair in your brush? Seeing more exposed scalp in your part? Hair loss can happen when your scalp isn’t in optimal condition to foster thick, strong, resilient strands firmly anchored in follicles 🔐 ✨Youth Juice helps keep your scalp... and hair! in its prime. Developed by award-winning chemist, Dr. Joe Cincotta, it’s a totally new approach to “anti-thinning” with a formula that helps protect and support collagen while helping to improve the condition of the scalp✨ “Youth Juice supports key collagens that help keep follicles elastic and promotes optimal conditions for thicker, fuller, more resilient looking hair” @dr_joe_color_wow 🩵 *individual results may vary
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colorwowhair
08/14/24
Did you know your scalp looses collagen at a much faster rate than your face 😳 🤯 Youth Juice Collagen Scalp Treatment is designed to help keep hair in its prime, Youth Juice is a colla“genius”, power-packed serum that helps preserve, protect and promote collagen, which is critical to maintaining and improving your strands 🏆 Available now in 🇺🇸 coming soon to 🇬🇧
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Youth Juice Collagen Scalp Treatment

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colorwowhair
08/09/24
Your scalp is ageing 👀🤯🥼 We recommend you give it some JUICE 💧 Don’t just take our word for it!! Listen to what @siarahmaz has to say 🧬 “I loved how lightweight & simple it was to add to my routine! There was no greasy feel or buildup at all, which, as a curly girly, I’m so grateful for! My curls and scalp feel so clean & not irritated at all” Youth Juice is now available US only - UK coming soon 🩵
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colorwowhair
08/05/24
✨ Introducing Youth Juice Collagen Scalp Treatment ✨ Breakthrough “Colla” genius innovation helps create optimal conditions for hair growth + stronger thicker more resilient hair! Clinically proven to reduce shedding by 90%! Did you know your scalp looses collagen at a much faster rate than your face 😳 Finally after years of research and laboratory analysis we have Youth Juice to protect & promote collagen production! Get it early exclusively on the @sephora App ✨
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