Color Wow Iconic Frizz-Fighters promotional image. Displays three Dream Coat bottles: Supernatural Spray, Extra Strength, and For Curly Hair. Headline asks which Dream Coat is right for you with a Find My Match button. Color Wow Iconic Frizz-Fighters promotional image. Displays three Dream Coat bottles: Supernatural Spray, Extra Strength, and For Curly Hair. Headline asks which Dream Coat is right for you with a Find My Match button.

Best Sellers

Shop our favorites with over 50,000 5-star reviews

Promotional banner for Color Wow Dreaming Repair Treatment featuring a model holding the product. Offer: 15% off with promo code REPAIR. A 3-minute mask for smooth, polished results. Clinical tests show 83% less breakage, 28% greater elasticity, and 3.4x more humidity protection. Includes a Shop Now button. Promotional banner for Color Wow Dreaming Repair Treatment featuring a model holding the product. Offer: 15% off with promo code REPAIR. A 3-minute mask for smooth, polished results. Clinical tests show 83% less breakage, 28% greater elasticity, and 3.4x more humidity protection. Includes a Shop Now button.

*Offer valid 5/1-5/28/26

*15% OFF code for Full Size Dreaming Advanced Repair and Resurfacing Treatment (7.5 fl oz/ 215ml). Promotional codes cannot be combined and are not valid on subscriptions under the Color Wow Subscription Program. Limit to one use per customer. Valid exclusively on colorwowhair.com.

†Independent lab testing

††Independent study. Average results after 8 hours in 29°C / 70% humidity.

Color Wow Dream Coat for Curly Hair promotional banner. Before and after images show a model with frizzy hair transformed into defined, voluminous air-dried curls. Text highlights smooth, weightless results. Includes a Shop Now button. Color Wow Dream Coat for Curly Hair promotional banner. Before and after images show a model with frizzy hair transformed into defined, voluminous air-dried curls. Text highlights smooth, weightless results. Includes a Shop Now button.
Promotional banner for Color Wow Best Anti-Frizz Curl Styling Set. Text Spring Free From Frizz highlights a 20% discount on the curl styling set for bouncy, defined curls. Clinical claim states it is proven to reduce frizz by 84 percent in high humidity. Visuals show Curl Wow Flo-etry Vital Natural Serum and Shook Mix and Fix Bundling Spray with splashing water. Includes a Shop Now button.

*Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last.

†Average results based on independent testing

Color Wow Take Our Hair Quiz promotional banner. Features a smiling woman flipping her brown hair. Offer: get a free full size Color Wow shampoo with the purchase of your routine bundle. Includes a Start Now button. Color Wow Take Our Hair Quiz promotional banner. Features a smiling woman flipping her brown hair. Offer: get a free full size Color Wow shampoo with the purchase of your routine bundle. Includes a Start Now button.

*Receive One (1) FREE Full-Size Color Security Shampoo (8.4 fl oz/ 250 ml) OR One (1) FREE Hooked 100% Clean Curl Shampoo (10 fl oz/ 295ml) with a purchase of a recommended routine bundle. Each routine bundle consists of four full size products. All products must be added to cart by clicking the “add bundle to cart” button to claim your FREE Shampoo. Limit one per order. Promotional codes do not apply. Valid exclusively on colorwowhair.com. Salons excluded. While supplies last.

Bold black text on a white background reads: “SHOP BY #HAIRGOALS.” Bold black text on a white background reads: “SHOP BY #HAIRGOALS.”
Model with long, voluminous red hair styled in soft, full-bodied layers with lifted roots and curved ends, wearing a black tank top against a blush background with the word “VOLUME” displayed above. Model with long, voluminous red hair styled in soft, full-bodied layers with lifted roots and curved ends, wearing a black tank top against a blush background with the word “VOLUME” displayed above.
Model with ultra-sleek, glossy, dark brown straight hair cascading down one side, posed with hand near chin against a soft lavender background. Bold black text above reads: SMOOTH. Model with ultra-sleek, glossy, dark brown straight hair cascading down one side, posed with hand near chin against a soft lavender background. Bold black text above reads: SMOOTH.
Model with long, voluminous, defined curls wearing a white button-up shirt against a dark gray background. Bold white text above reads: CURL. Model with long, voluminous, defined curls wearing a white button-up shirt against a dark gray background. Bold white text above reads: CURL.
Model with voluminous, glossy, golden blonde waves styled in a deep side part, wearing a sleeveless brown top against a pale lavender background. Bold black text above reads: STRENGTH. Model with voluminous, glossy, golden blonde waves styled in a deep side part, wearing a sleeveless brown top against a pale lavender background. Bold black text above reads: STRENGTH.

"It's no surprise that the brand has won more than 90 major beauty awards over the years, with Dream Coat alone responsible for 25 of those awards leaving women and men the world over saying "wow""

"When it comes to science-backed, innovative hair care, Color Wow reigns."

"It [Color Wow] may be one of the best hair care lines ever created, particularly in the shine-inducing, frizz-thwarting, and volume-boosting domains."

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
The Critical Wow Difference banner with text: We’ve identified over 70 commonly used ingredients that cause brassiness, dulling, and darkening of hair—and banned them all. Every product includes at least 2 levels of heat protection†. Icons with labels: Heat Protection, Cruelty-Free, Color-Safe, Sulfate-Free, Phthalate-Free, Paraben-Free. Small print: †Except Dream Filter, Color Security Shampoo, Hooked Shampoo, Snag-Free, Youth Juice, Insta-Wow and Root Cover Up. Pink background. The Critical Wow Difference banner with text: We’ve identified over 70 commonly used ingredients that cause brassiness, dulling, and darkening of hair—and banned them all. Every product includes at least 2 levels of heat protection†. Icons with labels: Heat Protection, Cruelty-Free, Color-Safe, Sulfate-Free, Phthalate-Free, Paraben-Free. Small print: †Except Dream Filter, Color Security Shampoo, Hooked Shampoo, Snag-Free, Youth Juice, Insta-Wow and Root Cover Up. Pink background.

Color Wow mission statement and ingredients

Trending Blogs

High Porosity Hair Explained: Why It Frizzes, Dries Fast + Needs Special Care

Low Porosity Hair Decoded: Expert-Backed Signs, Fixes + Product Musts
Why won't my hair hold a curl? Here's what's wrong and how to fix it Why won't my hair hold a curl? Here's what's wrong and how to fix it

Why Won’t My Hair Hold a Curl? Here's What’s Wrong and How to Fix It

All About Brassy Hair: Why It Happens & How to Get Rid of It