Most loved. Most viral. Most likely to wow. It's heart month... and we're here to help you find your hair's perfect match <shop now>

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THE CRITICAL WOW DIFFERENCE
• We put heat protection in everything†
• We vet every ingredient for its impact on color
• We innovate solutions that deliver results without negative side effects

Heat Protection†
Cruelty-Free
Color-Safe
Sulfate-Free
Phthalate-Free
Paraben-Free

Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice
Link leads through to About Us page

Color Wow mission statement and ingredients

Show us your style with #ColorWowHair