Shampoo and Conditioner
Curly

Hooked
100% Clean Curl Shampoo
with Root-Locking Technology

Residue-free, sulfate-free formula helps anchor hair to prevent shedding + reduce breakage in curly hair

4.7
Rated 4.7 out of 5 stars
444 Reviews
$29.00

 

Why it's WOW

  • Unique, sulfate-free formula within our curl enhancing shampoo leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls
  • Hooked curly hair shampoo features our proprietary Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or hair loss from styling stressors (braids, weaves, extensions) 
  • Leaves curls’ surface film-free and optimally receptive to leave-in hydrators + moisturizing stylers

1. Apply to wet hair and massage into a lather. Rinse thoroughly and repeat.
2. If you don’t achieve a rich, foamy lather, this means your hair has a lot of buildup and you may require a third shampoo application.

Curly, Coily Hair (Type 3a - 4c curls)

AQUA/WATER/EAU, SODIUM METHYL 2-SULFOLAURATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROAMPHOACETATE, SODIUM METHYL COCOYL TAURATE, GLYCERIN, PHENOXYETHANOL, DISODIUM 2-SULFOLAURATE, FRAGRANCE/PARFUM, SODIUM COCOYL GLYCINATE, SODIUM PCA, PEG-150 DISTEARATE, POLYQUATERNIUM-22, ALOE BARBADENSIS LEAF EXTRACT, CHLORPHENESIN, PPG-2 HYDROXYETHYL COCAMIDE, BENZOIC ACID, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, DEHYDROACETIC ACID, CITRIC ACID, HYDROLYZED WHEAT STARCH, HYDROLYZED WHEAT PROTEIN, BUTYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, TOCOPHERYL ACETATE, BHA, PPG-26-BUTETH-26, PEG-40 HYDROGENATED CASTOR OIL, APIGENIN, OLEANOLIC ACID, BIOTINOYL TRIPEPTIDE-1, POTASSIUM SORBATE. F#102-0a

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Procapil® is a registered trademark of Sederma.

Silicone-free icon
No sulfates icon
Vegan icon
Paraben-free icon

STOP USING “heavy duty” curl shampoos 💪🏼

Quote

Just brilliant!

Perfect shampoo recipe for my wavy/curly, thin coloured hair. Leaves no heavy residue at all just a nice bounce and shine.

Jean W.
Verified Buyer

Two women with beautiful, natural curly hair in shades of red and deep brown, embracing each other against a neutral background. Their healthy, voluminous curls are showcased, highlighting the natural beauty and diversity of curly hair.

NEW! Naked Technology

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FREQUENTLY ASKED QUESTIONS

How to use Curl Wow Hooked

1. Apply to wet hair and massage into a lather. Rinse thoroughly and repeat. 

2. If you don’t achieve a rich, foamy lather, this means your hair has a lot of buildup and you may require a third shampoo application.

Can this be used on all curl types?

Yes, it can.

How does this product differ from the regular Color Security Shampoo?

It contains Procapil and a natural combination of actives that help anchor the hair at the root for less shedding.

Is Hooked cruelty-free and vegan?

Yes.

Is Hooked sulfate-free?

Yes.

Is Hooked a heat protectant?

No.

How much of this product should you use?

That depends on the amount of hair you have; you can use as much as you need.

Can you use Hooked on extensions?

All Color Wow products are safe for extensions. But always consult your stylist on which products are best to use with your specific type of extensions.

Can you use this product in conjunction with other products?

Yes, you can.

What does Hooked smell like?

It smells like vanilla and coconut.

4.7
Rated 4.7 out of 5 stars
Based on 444 reviews
444 reviews
  • Anna
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    The products i use for me are amazing and all the products for curls are for my granddaughter. She absolutely loves the products and says they smell amazing. We will continue using them as long a we can fit them into our budget. Thank you. Ill be looking for sales.

  • DEBRA
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    I like it. Cleanses and smells nice.

  • Kim
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition, Thinning Hair, Frizzy Hair, Hard Water, Dry, Dehydrated Hair
    Hair Type Curly, Thin
    My Results Less Frizz, Bouncy Hair, Visible Difference, Defined Curl/Wave Pattern, Soft Touchable Hair
    Rated 5 out of 5 stars
    2 weeks ago
    🩷this shampoo!

    I have thin curly hair, and my hair is loving these products! I’ve washed twice with this shampoo. I could not be happier with the softness and bounce of curls! Love the light scent! It’s fresh!

  • Lonna D.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Trying new

    I have only used this shampoo a couple of times since I recently purchased a trial sample and I like it. I will have to use it for a while to give an honest report but it washes well, good lather and my hair feels squeaky clean after rinsing. Can’t tell much else at this point but I have no reason to not like it yet.

  • Xena C.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    shampoo

    Got all of my dandruff out