Shampoo and Conditioner
Curly

Hooked
100% Clean Curl Shampoo
with Root-Locking Technology

Residue-free, sulfate-free formula helps anchor hair to prevent shedding + reduce breakage in curly hair

0 REVIEWS
$29.00
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Why it's WOW

  • Unique, sulfate-free formula within our curl enhancing shampoo leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls
  • Hooked curly hair shampoo features our proprietary Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or hair loss from styling stressors (braids, weaves, extensions) 
  • Leaves curls’ surface film-free and optimally receptive to leave-in hydrators + moisturizing stylers

1. Apply to wet hair and massage into a lather. Rinse thoroughly and repeat.
2. If you don’t achieve a rich, foamy lather, this means your hair has a lot of buildup and you may require a third shampoo application.

Curly, Coily Hair (Type 3a - 4c curls)

AQUA/WATER/EAU, SODIUM METHYL 2-SULFOLAURATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROAMPHOACETATE, SODIUM METHYL COCOYL TAURATE, GLYCERIN, PHENOXYETHANOL, DISODIUM 2-SULFOLAURATE, FRAGRANCE/PARFUM, SODIUM COCOYL GLYCINATE, SODIUM PCA, PEG-150 DISTEARATE, POLYQUATERNIUM-22, ALOE BARBADENSIS LEAF EXTRACT, CHLORPHENESIN, PPG-2 HYDROXYETHYL COCAMIDE, BENZOIC ACID, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, DEHYDROACETIC ACID, CITRIC ACID, HYDROLYZED WHEAT STARCH, HYDROLYZED WHEAT PROTEIN, BUTYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, TOCOPHERYL ACETATE, BHA, PPG-26-BUTETH-26, PEG-40 HYDROGENATED CASTOR OIL, APIGENIN, OLEANOLIC ACID, BIOTINOYL TRIPEPTIDE-1, POTASSIUM SORBATE. F#102-0a

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Procapil® is a registered trademark of Sederma.

STOP USING “heavy duty” curl shampoos 💪🏼

Quote

Just brilliant!

Perfect shampoo recipe for my wavy/curly, thin coloured hair. Leaves no heavy residue at all just a nice bounce and shine.

Jean W.
Verified Buyer

NEW! Naked Technology

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Show us your style with #ColorWowHair

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curlwowhair
07/30/24
We’re loving @asalamalika’s curl routine! 🩵 She’s bringing the bounce back to her curls with our Hooked shampoo, Cocomotion conditioner, and Flo-etry serum! #curlwow #lovecurlwow #colorwowhair #curlygirlsummer #CurlyHair #SummerCurlyHair #hydratinghaircare #curlyhairroutine #curlysummer #curlyhairroutine
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colorwowhair
07/17/24
Your curls, your way 🌀🧬 @curlwowhair 🔐 The Secret Sauce in our entire Curl Wow line is our revolutionary Profaxil-18 Complex™ that breaks up large oil particles to allow for better dispersion and penetration. What does this mean 👀 You get all the benefits of rich oils - like Coconut, Jojoba, Pequi and more - without the heavy, greasy, crispy feel! 📸 @miloszhairstylist • @janilscoffee • @bellus_styles • @curly_beee • @beautybynikirae
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colorwowhair
07/17/24
Your curls, your way 🌀🧬 @curlwowhair 🔐 The Secret Sauce in our entire Curl Wow line is our revolutionary Profaxil-18 Complex™ that breaks up large oil particles to allow for better dispersion and penetration. What does this mean 👀 You get all the benefits of rich oils - like Coconut, Jojoba, Pequi and more - without the heavy, greasy, crispy feel! 📸 @miloszhairstylist • @janilscoffee • @bellus_styles • @curly_beee • @beautybynikirae
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colorwowhair
07/02/24
“Curl Wow y’all did that” @rhyantru “You guys see the proof. My hair feels so soft. There’s no crunch. No flakes. These are here to stay” Feedback like this makes us jump for joy in Color Wow HQ #colorwow #curlyhair #curlyhairtutorial #curlyhairstyling #curlyhairtips
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colorwowhair
06/04/24
🙌 Meet your wash day MVPs THE SECRET SAUCE OF CURL WOW 🔐 Our proprietary Profaxil-18 Complex ™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily, perfectly-defined results everytime! 🧬🥼
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colorwowhair
05/28/24
🗣️ My curls have been loving the Curl Wow collection these products help to keep my hair hydrated and healthy throughout the week! @hermela 💜 The secret sauce inside Curl Wow is our proprietary Profaxil-18 Complex™ this breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily, perfectly defined results every time 💫 #colorwowhair #curlwow #curlyhair #curlyhairroutine #washday #naturalhair
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05/06/24
@itsdavianaa puts Curl Wow to the test & the results do not disappoint 🧬🥼 💜
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colorwowhair
04/30/24
“ Transforming my hair journey with these amazing curly hair products! Embracing every curl and wave with confidence. If you’re looking to enhance your natural curls, these are the magic potions you need! “ @jasstrology #CurlyHairMagic #EmbraceYourCurls #HairTransformation #curlyhairroutine #washngo #colorwowhair
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colorwowhair
04/22/24
“The results speak for themselves” 😌 - @naeemahnaajidah 🔐 What’s the secret sauce in Curl Wow 🔐 Our proprietary Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily, perfectly-defined results every time 💜
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colorwowhair
04/18/24
The IT girl curly routine 💜 @michixo__ Perfectly bundled, bouncy, juicy curls that look and feel totally natural, totally naked... like nothing is on your hair! Curl Wow’s “Naked Technology” (aka our proprietary Profaxil-18 Complex T™) uses completely new micro-dispersion technology to moisturise, defrizz and define curls so there’s no weight, no greasy feel, no crunch and no rigid cast 🧬🔬
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colorwowhair
04/09/24
“ Curl Wow y’all did that” 🤯 - @rhyantru “You guys see the proof. My hair feels so soft. There’s no crunch. No flakes. These are here to stay” 💜 Feedback like this makes us jump for joy in Color Wow HQ 🤗
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colorwowhair
04/02/24
Curls that look & feel good 💜 Discover the secret to silky, smooth curls with Curl Wow. Say no to crunch and yes to luscious locks!!! Curl Wow’s “Naked Technology” our proprietary Profaxil-18 Complex™ moisturizes, defrizzes, and defines curls! We can’t get enough of these results @diacobra 🧬🥼
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colorwowhair
02/23/24
Bouncy, juicy & weightless every time with Curl Wow🧬 “let me tell you the results speak for themselves” - @_iamvane_ 💜
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colorwowhair
02/14/24
Curls that slap every single time 💓 Our Curl Wow products are powered by our “Naked Technology” so your curls are left moisturized, juicy and weightless. The secret is our Profaxil-18 Complex™ 🧬 that creates a micro-dispersion of oils that penetrate the hair shaft. No weight, no greasy residue, no crunch, and no rigid cast! Hair feels completely naked, not weighed 💝
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colorwowhair
01/17/24
“I am shooketh! My curls are very happy and fluffy…I am speechless!” We love this reaction video from @primadonna_lana after using the a Curl Wow products! 😍 Have you tried any yet? Would you like to? Let us know below!
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colorwowhair
12/24/23
Healthy scalp= healthy hair! Listen to the owner of @urbanbloomcurls explain the importance of using the right shampoo and why she chooses Curl Wow Hooked Shampoo for her clients. This is more critical than you may know! 👆
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colorwowhair
11/25/23
Keeps your hair “happy, juicy and thriving”! Love this Curl Wow review by @nathan.tap ! 💜
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colorwowhair
11/08/23
Curl Wow is that “new girl on the block”! @pam1819 Check out these results! Weightless, juicy curls with no crunch! 😍
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colorwowhair
05/17/23
Natural curls, no filter perfection! 💫 @itsbreebush used Curl Wow’s naked technology to give her those juicy, weighty curls. 🤩 Curly friends, Have you tried anything from our new line yet!?
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colorwowhair
04/26/23
5 Reasons Why Your Hair Gets Tangled! Tips from curly hair expert stylist @michellethompsonhair! Have you tried any products from our Curl Wow line yet? #curlwow tangledhair #curlyhairroutine #curlyhairtips
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colorwowhair
03/16/23
Happy National Curl Crush Day ➿ Awakening your curls has never been easier thanks to the technology in Curl Wow 🏆 Our proprietary Profaxil-18 Complex™ moisturizes, defrizzes, and defines curls with new mico-dispersion technology!! There’s no weight, no greasy feel, no crunch and no rigid cast. Each formula optimizes moisture and minimizes breakage for super healthy, hydrated, springy results 💜 Available now @lookfantastic 🇬🇧
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colorwowhair
03/07/23
Fellow curlies 😍 If your life has been an endless search for the ideal product combo to transform your hair into sexy bundled curls - your hunt is over! Forget about layering on heavy oils, creams, gels that leave your curls limp and greasy or rigid and crunchy!! Just look at @michellethompsonhair masterpiece created with FLO-ETRY serum and SHOOK styling spray! Both contain naked technology (our proprietary Profaxil-18 Complex™) which makes it possible to super-hydrate your curls and create defined bundles...without the weight, greasy feel or crunch 🎉 Save 💰 on this power couple!! Tap the pics to shop now 💜
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colorwowhair
03/07/23
Fellow curlies 😍 If your life has been an endless search for the ideal product combo to transform your hair into sexy bundled curls - your hunt is over! Forget about layering on heavy oils, creams, gels that leave your curls limp and greasy or rigid and crunchy!! Just look at @michellethompsonhair masterpiece created with FLO-ETRY serum and SHOOK styling spray! Both contain naked technology (our proprietary Profaxil-18 Complex™) which makes it possible to super-hydrate your curls and create defined bundles...without the weight, greasy feel or crunch 🎉 Save 💰 on this power couple!! Tap the pics to shop now 💜
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colorwowhair
02/28/23
WELCOME TO THE NEW ERA OF “NAKED TECHNOLOGY” 😏 Curl Wow is a complete departure from typical curl products that leave heavy, greasy coatings on hair or lock curls into brittle, crispy, rigid formation. For the first time, scientifically-advanced “Naked Technology,” featuring proprietary Profaxil-18TM Complex, makes it possible to achieve super-hydrated, bundled curls that look and feel like nothing’s on the hair 🪄 We’re obsessed with these results from @briannalwright 👑
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colorwowhair
02/06/23
“THE PERFECT CURL COMBO” @michellethompsonhair To create these soft, touchable curls I used the Curl Wow Floerty and Shook combo... whilst separating each bundled curl to create volume, I use the pop and lock to seal each curl and add a beautiful shine 💜 The ultimate curl styling “power couple” for super-hydrated, silky-soft, weightless, defined, frizz-free curls. No weight, no greasiness, no crunch. Clinically proven: 84% less frizz in high humidity 🏆
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colorwowhair
01/19/23
@mrgilesrobinson spills his secret to achieving these gorgeous curls 🌀 With Curl Wow, there’s no weight, no greasy feel, no stiffness, or stickiness just look at these results 🤩 Have a question for our Global educator? Pop it in the box below to chat with Giles ❕
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FREQUENTLY ASKED QUESTIONS

How to use Curl Wow Hooked

1. Apply to wet hair and massage into a lather. Rinse thoroughly and repeat. 

2. If you don’t achieve a rich, foamy lather, this means your hair has a lot of buildup and you may require a third shampoo application.

Can this be used on all curl types?

Yes, it can.

How does this product differ from the regular Color Security Shampoo?

It contains Procapil and a natural combination of actives that help anchor the hair at the root for less shedding.

Is Hooked cruelty-free and vegan?

Yes.

Is Hooked sulfate-free?

Yes.

Is Hooked a heat protectant?

No.

How much of this product should you use?

That depends on the amount of hair you have; you can use as much as you need.

Can you use Hooked on extensions?

All Color Wow products are safe for extensions. But always consult your stylist on which products are best to use with your specific type of extensions.

Can you use this product in conjunction with other products?

Yes, you can.

What does Hooked smell like?

It smells like vanilla and coconut.

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