Root Cover Up
Root Cover Up

Root Cover Up

Instantly cover grays, touch up highlights, fill in sparse areas

0 REVIEWS
$34.50
Color: Black
 More payment options

Why it's WOW

  • Easy, instant, precise: just press, no mess!
  • Temporary color stays until shampoo’d out (you can swim in it!)
  • Reflective mineral powder for a multi-dimensional, natural look
  • Never stiff, sticky, or waxy like mascaras, crayons and sprays
  • Great value! 6 months to 1 year usage for one compact

  • Our root concealer has no waxes, no dyes, no PPD’s + cruelty-free

1. Apply to dry hair.
2. Load up small end of brush with powder.
3. Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.
4. Do not use a sweeping motion.
5. Apply more powder as needed.
6. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.

For all hair types, especially for color-treated hair, graying hair and thinning hair

Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.

SYNTHETIC FLUORPHLOGOPITE, TALC, Mica, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, ZEA MAYS STARCH, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #711-0

SYNTHETIC FLUORPHLOGOPITE, TALC, Mica, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, ZEA MAYS STARCH, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #711-0

MICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, TIN OXIDE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 Iron Oxides) FORMULA #708-0

Talc, Synthetic Fluorphlogopite, Mica, Zinc Stearate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Silica, Aluminum Starch Octenylsuccinate, Pentaerythrityl Tetraisostearate, Ethylhexylglycerin, Zea Mays (Corn) Starch, Phenoxyethanol, Kaolin, Triethoxycaprylylsilane, Potassium Sorbate, Tin Oxide, CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides), CI 77491 (Iron Oxides), CI 77499 (Iron Oxides) FORMULA #710-0

TALC, MICA, SYNTHETIC FLUORPHLOGOPITE, ZINC STEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, ALUMINUM STARCH OCTENYLSUCCINATE, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, TIN OXIDE, CI 77491 (Iron Oxides), CI 77499 (Iron Oxides), CI 77492 Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #709-0

SYNTHETIC FLUORPHLOGOPITE, MICA, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides) FORMULA #706-0

Mica, TALC, ZINC STEARATE, PENTAERYTHRITYL TETRAISOSTEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, SYNTHETIC FLUORPHLOGOPITE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides) FORMULA #704-0

MICA, SYNTHETIC FLUORPHLOGOPITE, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #705-0

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Cruelty Free

4 ways to use Root Cover Up

How to cover gray roots in 1 step?

Root Cover Up is a 9-time award winner of Allure “Best of Beauty” (2013-2021).

How to touch up blonde roots at home

Cover gray. Before & after of a model with gray roots and then brown roots. Extend highlights. Before & after of a model with grown-out highlights and then touched-up extended highlights.

Show us your style with #ColorWowHair

Image link to product page
4.8 star rating

Dream Cocktail Kale-Infused Leave-in Treatment

C
colorwowhair
11/29/24
Watch how @hannahkellyhair transformed her hair using Kale infused Dream Cocktail! Proven to reduce breakage but 50% in one use! 🥬
READ MORE...
READ LESS
Was this review helpful?
1
0
Image link to product page
4.8 star rating

Dream Cocktail Kale-Infused Leave-in Treatment

C
colorwowhair
09/30/24
⚠️Damage Control⚠️ Bleaching, straightening, heat styling - we put our hair through A LOT. If you’re starting to notice signs of breakage, get Dream Cocktail Kale-Infused ASAP! In just ONE blow dry, Kale Cocktail... • Reduces breakage by 50% • Protects against heat damage • Fortifies hair’s internal bonds for more resilient strands • Adds heat protection This is THE best thing you can do for damaged hair - @rachelnoelleclark 🌿💚
READ MORE...
READ LESS
Was this review helpful?
3
0
Image link to product page
4.8 star rating

Dream Cocktail Kale-Infused Leave-in Treatment

C
colorwowhair
08/12/24
Break up with breakage 👋 Think your hair is damaged beyond repair? Our Kale Cocktail will help you get over dried, fried, brittle, broken strands effortlessly 🌿 You can move on to hair that’s full of life and more resilient than ever! How? Kale Cocktail reduces breakage by 50% in just ONE use thanks to sulphur rich Blue Sea Kale!! Apply each time before you blowdry & you will be on the road to repairing your damaged hair just like our team member @laurenaamara 🏆
READ MORE...
READ LESS
Was this review helpful?
0
0
Image link to product page
4.8 star rating

Dream Cocktail Kale-Infused Leave-in Treatment

C
colorwowhair
07/05/24
Ready for a MAJOR hair transformation 👀 Kale Cocktail is your ticket to stronger, longer locks! Packed with nutrient-rich blue sea kale, this leave-in treatment strengthens hair! Just look how this leave in treatment took @rachelnoelleclark on the ultimate hair growth journey. 🌿✨🚀
READ MORE...
READ LESS
Was this review helpful?
1
0
Image link to product page
4.8 star rating

Dream Cocktail Kale-Infused Leave-in Treatment

C
colorwowhair
06/25/24
We’re amazed by this transformation @kristensitz 👀✨🤯 It’s time to breakup with breakage!! Our Kale Cocktail helps you get over dried, fried, brittle, broken strands effortlessly. So you can move on to hair that’s full of life and more resilient than ever! 💪😏
READ MORE...
READ LESS
Was this review helpful?
1
0
Image link to product page
4.8 star rating

Dream Cocktail Kale-Infused Leave-in Treatment

Image link to product page
4.7 star rating

Dream Filter For Picture-Perfect Color

Other tagged products

  • Product image of Dream Cocktail Kale-Infused Leave-in Treatment
  • Product image of Dream Filter For Picture-Perfect Color
  • SHOW MORE
    SHOW LESS
C
colorwowhair
05/20/24
@chrisappleton1 spills his secrets on how to keep blonde hair lookin’ bright ✍🏼✨ • Dream Filter pulls out dulling and darkening minerals and metals from tap water, revealing a lighter brighter blonde in 3 minutes 💡 • Kale Cocktail leave in hair supplement strengthens strands by 50%* plus protects hair from heat damage 😏
READ MORE...
READ LESS
Was this review helpful?
3
2
Image link to product page
4.8 star rating

Dream Cocktail Kale-Infused Leave-in Treatment

C
colorwowhair
04/24/24
Determined to grow your hair this year? 🌿 Here’s why this our leave-in treatment Kale Cocktail is a game-changer: ✅Delivers 50% less breakage after just ONE use ✅Revitalizes brittle, fragile, damaged hair ✅Helps fortify hair’s internal sulfur bonds, promoting uninterrupted growth ✅ Heat Protection In Kale Cocktail we trust 🏆
READ MORE...
READ LESS
Was this review helpful?
0
0
Image link to product page
4.8 star rating

Dream Cocktail Kale-Infused Leave-in Treatment

C
colorwowhair
10/02/23
Clinically proven to cut breakage by 50% in one use? Yep! If you color your hair, use hot tools or deal with lots of tangles, Kale/infused Dream Cocktail will be your best friend! 🥬
READ MORE...
READ LESS
Was this review helpful?
0
0
Image link to product page
4.8 star rating

Dream Cocktail Kale-Infused Leave-in Treatment

C
colorwowhair
09/05/23
Stop breakage in one blow dry!! 🛑 Yep..Kale-infused Dream Coconut reduces breakage by 50% in one use! It’s packed with sulfur-rich blue sea kale, Amino Acids and B vitamins to instantly help fortify hair’s internal sulfur bonds for stronger, more resilient strands. 🥬 PLUS it contains heat protection! 🙌 @chiara.casiraghi
READ MORE...
READ LESS
Was this review helpful?
2
0
Image link to product page
4.8 star rating

Dream Cocktail Kale-Infused Leave-in Treatment

C
colorwowhair
08/16/23
Got breakage?? Kale-infused Dream Cocktail is clinically proven to reduce breakage by 50% in 1 use! 🥬 Check out this creative demo by @lauren.amarauk 🙌🏼🍝
READ MORE...
READ LESS
Was this review helpful?
0
0
Image link to product page
4.8 star rating

Dream Cocktail Kale-Infused Leave-in Treatment

C
colorwowhair
03/30/23
Got breakage? Split ends? 👎🏼 Kale-infused Dream Cocktail is clinically proven by an outside lab to reduce breakage by 50% in the 1st use! 🤯 🥬 Plus this leave-in treatment also contains heat protection! ✔️
READ MORE...
READ LESS
Was this review helpful?
0
0
Image link to product page
4.8 star rating

Dream Cocktail Kale-Infused Leave-in Treatment

C
colorwowhair
09/02/22
Blink for a transformation 👀 Consistency & Kale Cocktail is the key to this incredible hair transformation 🌿 Did you know 💭 • Blue Sea Kale strengthens internal bonds • Hair is 50 % stronger in one use 💪🏼 • Powerful hear protectant 🔥 • Improves hair quality instantly and continues over time If you are struggling with split ends, Kale Cocktail is the best Anti-Breakage treatment 🏆 📸 @minniefr
READ MORE...
READ LESS
Was this review helpful?
1
0
Image link to product page
4.6 star rating

Color Control Purple Toning + Styling Foam

Image link to product page
4.8 star rating

Dream Cocktail Kale-Infused Leave-in Treatment

Image link to product page
4.9 star rating

Color Security Shampoo

Image link to product page
4.9 star rating

Color Security Conditioner ~ (For Fine to Normal Hair)

Other tagged products

  • Product image of Color Control Purple Toning + Styling Foam
  • Product image of Dream Cocktail Kale-Infused Leave-in Treatment
  • Product image of Color Security Shampoo
  • Product image of Color Security Conditioner ~ (For Fine to Normal Hair)
  • SHOW MORE
    SHOW LESS
C
colorwowhair
01/12/22
In love with this effortlessly sexy texture! 😍 PRO TIP: Use Style On Steroids Texturizing Spray to get this piece-y volume with no stiffness! Hair by @nesel_marom #texturedhair #hairproducts #colorwowhair #problemsolved #professionalhaircare #hairstylisttips
READ MORE...
READ LESS
Was this review helpful?
1
0
Image link to product page
4.8 star rating

Dream Cocktail Kale-Infused Leave-in Treatment

C
colorwowhair
05/01/20
Which Cocktail do you need RIGHT NOW in your haircare regime?! Take a pick from these 3 below 👇🏼💙💜💚 _________________________________________________________ 💚 Kale Cocktail: Serious Strength - Breakage Reconstructor - Heat Protecting - Fantastic for damaged & comprised hair 👏🏻 _________________________________________________________ 💙 Coconut Cocktail: Frizz Control - Supernatural Smoothing - Sensational Shine - Facelift for your hair in a bottle 🦋 _________________________________________________________ 💜 Carb Cocktail: Fantastic Fattening Effect - PPPPlumping - Very Volumizing - Incredible for fine limo hair needing some UMPHH 🤩 _________________________________________________________ Extra tip, you can duo together Kale & Coconut and Kale & Carb for double trouble 🥳🏆👏🏻 But remember do not mix carb & coconut they solve two very different problems 😘 ____________________________________________ Ps Pinch punch first of the month 🥳🌴💖👏🏻🦋💜😍 @colorwowhair @amara_hair_devon __________________________________________________________ #colorwow #colorwowcocktails #colorwowuk #colorwowhair #hairsupplement #nutrients #infused #haircocktails #colorwowcult #hairtutorials #videooftheweek #watchnow #colorcoordination #blazerstyle #tiktok #travel #usadream #uk #europe #southwest #cornwallhair #devonhair #amarahairdevon
READ MORE...
READ LESS
Was this review helpful?
0
0
Image link to product page
4.8 star rating

Dream Cocktail Kale-Infused Leave-in Treatment

Image link to product page
4.9 star rating

Color Security Shampoo

Other tagged products

  • Product image of Dream Cocktail Kale-Infused Leave-in Treatment
  • Product image of Color Security Shampoo
  • SHOW MORE
    SHOW LESS
C
colorwowhair
04/26/20
“✨ This Color WOW transformation tho! Achieving glass hair can be so so simple, you just have the have the right products 👏🏿. ————————————————- For this look I used: 💆🏽‍♀️Color Security Shampoo & Color Security Conditioner (F/N). 🌱Kale Infused Dream Cocktail & 🥥Coconut Dream Cocktail ✨Dream Coat (my fav 👸🏿) 💎Extra Mystical Shine Spray (can I have two favorites?) #colorwowhair #colorwow #colorwowcult #dreamcoat #dreamcocktail #jlo #healthyhair #haircolor” @belleamesalonstudio Take Care of your hair. ❤️❤️
READ MORE...
READ LESS
Was this review helpful?
0
0
Image link to product page
4.8 star rating

Dream Cocktail Kale-Infused Leave-in Treatment

C
colorwowhair
02/21/20
Blondes know the struggle of trying to get that luxe, rich texture and shine that brunettes can often get more easily! 😩 Check out these 3 scroll stoppin’ blondes using Color Wow. 🤩😎 How do I get this you ask?? The Color Wow Dream Regime 1. #dreamfilter 2.#colorwowshampoo 3. #colorwowcocktail 4. #dreamcoat Have a question? Ask us below! 👋🏼🌟#haveagoodhairday
READ MORE...
READ LESS
Was this review helpful?
0
0
Image link to product page
4.9 star rating

Chris Appleton + Color Wow Money Masque

Image link to product page
4.6 star rating

Dream Cocktail Carb-Infused Leave-in Treatment

Image link to product page
4.8 star rating

Dream Cocktail Kale-Infused Leave-in Treatment

Other tagged products

  • Product image of Chris Appleton + Color Wow Money Masque
  • Product image of Dream Cocktail Carb-Infused Leave-in Treatment
  • Product image of Dream Cocktail Kale-Infused Leave-in Treatment
  • SHOW MORE
    SHOW LESS
C
colorwowhair
02/21/20
Blondes know the struggle of trying to get that luxe, rich texture and shine that brunettes can often get more easily! 😩 Check out these 3 scroll stoppin’ blondes using Color Wow. 🤩😎 How do I get this you ask?? The Color Wow Dream Regime 1. #dreamfilter 2.#colorwowshampoo 3. #colorwowcocktail 4. #dreamcoat Have a question? Ask us below! 👋🏼🌟#haveagoodhairday
READ MORE...
READ LESS
Was this review helpful?
3
0
Image link to product page
4.8 star rating

Dream Cocktail Kale-Infused Leave-in Treatment

Image link to product page
4.7 star rating

Dream Filter For Picture-Perfect Color

Other tagged products

  • Product image of Dream Cocktail Kale-Infused Leave-in Treatment
  • Product image of Dream Filter For Picture-Perfect Color
  • SHOW MORE
    SHOW LESS
C
colorwowhair
01/09/20
“As Blonde as it gets!” @hairbysaria using Color Wow. We’re obsessed. 🤤 What are you biggest blonde hair issues? 👩🏼 Comment below and we’ll try to help!
READ MORE...
READ LESS
Was this review helpful?
0
0
Image link to product page
4.6 star rating

Dream Cocktail Carb-Infused Leave-in Treatment

Image link to product page
4.8 star rating

Dream Cocktail Kale-Infused Leave-in Treatment

Other tagged products

  • Product image of Dream Cocktail Carb-Infused Leave-in Treatment
  • Product image of Dream Cocktail Kale-Infused Leave-in Treatment
  • SHOW MORE
    SHOW LESS
C
colorwowhair
10/17/19
Beachy waves are ALWAYS in style. Drop your favorite emoji if you agree ❤️ 🌊 @hairbybradleyleake @sailorbrinkleycook
READ MORE...
READ LESS
Was this review helpful?
2
1

Slideshow

Slide controls
Dream Cocktail Kale-Infused Leave-in Treatment
Dream Cocktail Kale-Infused Leave-in Treatment
Chris Appleton + Color Wow Money Masque
Dream Cocktail Kale-Infused Leave-in Treatment
Dream Cocktail Carb-Infused Leave-in Treatment
Color Control Purple Toning + Styling Foam
Dream Cocktail Kale-Infused Leave-in Treatment
Dream Cocktail Kale-Infused Leave-in Treatment
Chris Appleton + Color Wow Money Masque
Dream Cocktail Kale-Infused Leave-in Treatment
Dream Cocktail Carb-Infused Leave-in Treatment

You may also like

Hand holding Color Security Shampoo Color Security Shampoo
Bestseller Icon

Color Security Shampoo

$24.00 $11.00
0 REVIEWS
Color Wow Dream Coat Supernatural Spray on a pedestal with the sky in the background highlighting 3 major beauty awardsColor Wow Dream Coat Anti-Frizz Spray - Size: 6.7 fl oz
Bestseller Icon

Dream Coat Supernatural Spray

$28.00 $12.00
0 REVIEWS
Dream Coat Curly is a light weight curl spray that hydrates and defines waves and curlsDream Coat Curly is the best Curly Hair Spray for frizz free soft curls

Dream Coat for Curly Hair

$24.00 $12.00
0 REVIEWS

Frequently Asked Questions

How to use Color Wow Root Cover Up

Load up the small end of the brush with powder, hold your hair flat down to your head and press. Think of a stippling/stenciling motion rather than a brushing. Repeat until the area is completely covered.

How does Root Cover Up work?

It uses a positively charged mineral blend powder that attaches to your negatively charged hair. Once applied, it is sweat-proof, rain-proof and swim-proof.

Is Color Wow Root Cover Up safe?

Yes! Root Cover Up is free of dyes, waxes, and parabens, making it safe for all hair types.

How long does Color Wow Root Cover Up last?

Until your next shampoo. It washes out completely with shampoo.

How often should you touch up your roots?

When applying permanent color, we recommend every 4-6 weeks. 

For RCU we recommend every time you start to see your grey or root regrowth coming through. It’s safe to use every time you wash. 

Reviews
Q&A
Trusted reviews by
yotpo logo
We’re looking for stars!
Let us know what you think