Root Cover Up
Root Cover Up

Root Cover Up

Instantly cover grays, touch up highlights, fill in sparse areas

0 REVIEWS
$34.50
Color: Black
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Why it's WOW

  • Easy, instant, precise: just press, no mess!
  • Temporary color stays until shampoo’d out (you can swim in it!)
  • Reflective mineral powder for a multi-dimensional, natural look
  • Never stiff, sticky, or waxy like mascaras, crayons and sprays
  • Great value! 6 months to 1 year usage for one compact

  • Our root concealer has no waxes, no dyes, no PPD’s + cruelty-free

1. Apply to dry hair.
2. Load up small end of brush with powder.
3. Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.
4. Do not use a sweeping motion.
5. Apply more powder as needed.
6. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.

For all hair types, especially for color-treated hair, graying hair and thinning hair

Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.

SYNTHETIC FLUORPHLOGOPITE, TALC, Mica, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, ZEA MAYS STARCH, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #711-0

SYNTHETIC FLUORPHLOGOPITE, TALC, Mica, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, ZEA MAYS STARCH, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #711-0

MICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, TIN OXIDE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 Iron Oxides) FORMULA #708-0

Talc, Synthetic Fluorphlogopite, Mica, Zinc Stearate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Silica, Aluminum Starch Octenylsuccinate, Pentaerythrityl Tetraisostearate, Ethylhexylglycerin, Zea Mays (Corn) Starch, Phenoxyethanol, Kaolin, Triethoxycaprylylsilane, Potassium Sorbate, Tin Oxide, CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides), CI 77491 (Iron Oxides), CI 77499 (Iron Oxides) FORMULA #710-0

TALC, MICA, SYNTHETIC FLUORPHLOGOPITE, ZINC STEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, ALUMINUM STARCH OCTENYLSUCCINATE, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, TIN OXIDE, CI 77491 (Iron Oxides), CI 77499 (Iron Oxides), CI 77492 Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #709-0

SYNTHETIC FLUORPHLOGOPITE, MICA, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides) FORMULA #706-0

Mica, TALC, ZINC STEARATE, PENTAERYTHRITYL TETRAISOSTEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, SYNTHETIC FLUORPHLOGOPITE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides) FORMULA #704-0

MICA, SYNTHETIC FLUORPHLOGOPITE, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #705-0

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Cruelty Free

4 ways to use Root Cover Up

How to cover gray roots in 1 step?

Root Cover Up is a 9-time award winner of Allure “Best of Beauty” (2013-2021).

How to touch up blonde roots at home

Cover gray. Before & after of a model with gray roots and then brown roots. Extend highlights. Before & after of a model with grown-out highlights and then touched-up extended highlights.

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POV it’s the weekend and your learning how to get volume 🤩 Did you know 💭 • You can use Raise The Root on wet & dry hair 💧 • Contains built in heat protection 😏 • Non crunch feel thanks to spring like polymers 🫶🏼 Spray onto hair concentrating at the roots, hit with blow-dryer heat to activate. Results? All day volume + root lift 🪄
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Want to learn how to achieve a BIG BOMBSHELL blowout… Keep reading 👀 Step 1. Preparing your hair is key. Apply our latest innovation XTRA LARGE Bombshell Volumizer throughout, this foam adds a ton of weightless volume, so don’t be shy, use a good amount 😏 Step 2. Spritz our VIRAL product Raise The Root directly into your root area, this lifts and adds major height to your hair on both wet & dry 🚀 Step 3. Take a round brush, blowdry each section, roller up and pin curl to cool. This is key, just like an ice cube needs to cool to set into shape 🧊 So does your hair so give it some time in the pin curls 🫶🏻 Enjoy sexy, volumized hair that holds for days!! Save this post to come back to when blowdrying 🤩
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Raise the Root Thicken + Lift Spray

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Volume on day 3 hair… say what!!! 😮 Did you know you can use Raise The Root on dry hair?! Fantastic for refreshing your root lift throughout the week thanks to its non sticky formula 💯 Which way do you use Raise The Root? On wet hair, dry or both 🤨 🎥 @minniefr
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4.7 star rating

Raise the Root Thicken + Lift Spray

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Struggle with flat hair? Watch this hack using Raise The Root Thicken and Lift Spray on dry hair! 🤯 @lauren.amarauk
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4.7 star rating

Raise the Root Thicken + Lift Spray

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lauren.amarauk
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Flat Hair Hack 🚀 Globally sold out, viral volume product Raise The Root! I think this demo explains for itself 🥰 #volumehair #hairhacks #hairtips #colorwow #colorwowhair
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4.7 star rating

Raise the Root Thicken + Lift Spray

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@alicefenderhair puts Raise The Root Thicken and Lift Sprsy to the test! She says, “This is going to be my new go to!!! My hair STRUGGLES to get any volume but with this product it makes it so easy. I’m obsessed 🖤” @colorwowhair #colorwow #colorwowhair #colorwowraisetheroot #hair #hairgoals #hairinspo #hairinspiration #hairtransformation #hairproduct #hairblog #hairbloguk #hairblogger #hairbloggeruk #hairreccomendations #hairstylist #hairdresser #hairstylistbedford #hairdresserbedford #alicefenderhair
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4.7 star rating

Raise the Root Thicken + Lift Spray

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colorwowhair
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You requested short hair on the feed and here it is! 🤩 Products used: Raise The Root Thicken and Lift Spray and Style on Steroids Texturizing Spray! 🙌🏼 @miloszhairstylist
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3
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4.7 star rating

Raise the Root Thicken + Lift Spray

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colorwowhair
04/24/21
Beautiful @billiefaiersofficial ! Volume and root lift thanks to Raise The Root Thicken and Lift Spray! 😍 🙌🏼Tap to try for yourself! ❤️ Hair by @iamjamesjohnson 🎉🎉
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4.4 star rating

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@lucy_gedjeyan getting the ultimate height with Raise the Root 🙌🏻
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Slideshow

Slide controls
Raise the Root Thicken + Lift Spray
Raise the Root Thicken + Lift Spray
Xtra Large Bombshell Volumizer
Raise the Root Thicken + Lift Spray
Raise the Root Thicken + Lift Spray
Xtra Large Bombshell Volumizer

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Frequently Asked Questions

How to use Color Wow Root Cover Up

Load up the small end of the brush with powder, hold your hair flat down to your head and press. Think of a stippling/stenciling motion rather than a brushing. Repeat until the area is completely covered.

How does Root Cover Up work?

It uses a positively charged mineral blend powder that attaches to your negatively charged hair. Once applied, it is sweat-proof, rain-proof and swim-proof.

How long does Color Wow Root Cover Up last?

Until your next shampoo. It washes out completely with shampoo.

How often should you touch up your roots?

When applying permanent color, we recommend every 4-6 weeks. 

For RCU we recommend every time you start to see your grey or root regrowth coming through. It’s safe to use every time you wash. 

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