Summer can be So. Un. Fair! Just when you’re in a major chillin’ mode... the environment’s in a color killin’ mode.
Hair color saboteurs are everywhere: Heat, humidity, salt
water, chlorine and UV rays suck the moisture out of your hair,
make it dull, dry, brittle AND throw your color flat on its brass.
Nicola Clarke, (Color Wow Creative Director) whose clients include Kate Winslet, Cate Blanchett and Kate Moss, offers up some clues to keep your color wow all summer long:
1. STAY CLEAR HEADED
Color-treated hair is more porous, and traces of salt and chlorine will pull moisture and color molecules out of your hair. Color Wow’s Color Security Shampoo is an advanced sulfate-free formula that has been clinically proven to be as gentle as water. Unlike virtually all other shampoos, Color Wow has eliminated silicones, conditioners, thickeners and pearlizing agents… ingredients that should never be found in a shampoo because they not only can make your color look dark and dull, but can actually clog hair follicles and impede growth.
2. KEEP YOUR COLOR IN THE SHADE
(That is: the shade you want it to be!) With a “non-oxidizing” conditioner
“Conditioners are key for break-free detangling and healthy hydration. Color Wow Color Security Conditioner, for fine to normal, is ultra-light. And unlike most other conditioners, it doesn’t have any ingredients that will oxidize in the sun and make your color brassy. It’s only got translucent moisturizers, so your color stays pure and vibrant.”
3. HAVE A COCKTAIL (OR 2) EVERYDAY
“Color Wow Cocktails are leave-in, hair nourishing supplements that help put back what color chemicals take away! In summer, I recommend the Coconut Cocktail the minute your hair feels dehydrated. It adds moisture and creates a translucent outer barrier that creates a silky, healthier appearance instantly. Use a little Coconut Cocktail every time you shampoo and condition, before blow-drying. It’s heat-activated. Or, comb it through wet hair, put on a hat, and let the sun activate the Omega-3 goodness that renews silky slip to every strand. It smells great too!”
4. U NEED UV PROTECTION
“The sun can oxidize your hair color, turning golden blonde tones brassy and rich brunette orange! Pop + Lock High Gloss Shellac helps prevent this…it’s a beach bag must! It combines the conditioning benefits of oil with the shine benefits of serum – plus has a UV filter to guard against fade and brassiness. Very light and un-greasy…you can use it on wet or dry hair.
5. FOIL FRIZZ, FAKE A BLOW-DRY
“One Minute Transformation is the miracle cream you need to take everywhere. Just smooth it over any frizzy bits to make them disappear instantly. Not oily or greasy. Use it anytime on dry hair to smooth crimps and bends, and fake the look of a fresh, perfectly polished professional blow-dry in a minute!!”