Find your personal WOW
Take our hair quiz
Get a FREE* full size Color Wow Shampoo
With purchase of your routine bundle
< START NOW! > Find your personal WOW
Take our hair quiz
Get a FREE* full size Color Wow Shampoo
With purchase of your routine bundle
< START NOW! >

Quiz Banner Refresh May 2025

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
The Critical WOW difference. We've identifies over 70 commonly used ingredients that cause brassiness, dulling, and darkening of hair- and banned them all. Every product includes at least 2 levels of heat protection* Heat protection*, cruelty-free, Color-Safe, sulfate-free, phthalate-free, paraben-free. *Except Dream Filter, Color Security Shampoo, Root Cover Up and Youth Juice The Critical WOW difference. We've identifies over 70 commonly used ingredients that cause brassiness, dulling, and darkening of hair- and banned them all. Every product includes at least 2 levels of heat protection* Heat protection*, cruelty-free, Color-Safe, sulfate-free, phthalate-free, paraben-free. *Except Dream Filter, Color Security Shampoo, Root Cover Up and Youth Juice

Color Wow mission statement and ingredients